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WHY BUYING A NEW CAR IS MORE AFFORDABLE THAN EVER

May 1, 2017 / 0 Comments / 804 / ATL News, Automakers, New Models, News, Sales

Once you have driven your car for a few years, there comes the time when you want something new. Along with the decision to upgrade, comes the contemplation of upgrading to a more modern used car, one that is more appropriate with your current needs or a brand new car fresh off the lot. Let’s explore the benefits of trading in an older car for a brand spanking new vehicle.

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Honda Ridgeline

April 28, 2017 / 0 Comments / 626 / ATL News, New Models, News, Products, Sales
Honda Ridgeline
The second-generation Ridgeline, which is built on a platform shared with the Honda Pilot, was produced in May 2016. Its distinctive unibody design seemed to be a hit with many Jamaicans, who imported the first-generation model independent of local Honda dealer, ATL Automotive Group.
This time around, ATL Automotive Group decided that it wouldn’t be left out of the expected success of the second-generation Ridgeline by adding it to their vehicle options.

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TALKIN’ BOUT A REVOLUTION!

February 24, 2017 / 0 Comments / 689 / ATL News, Automakers, Autoshow, Car Rental, Events, New Models, News, Products, Sales

On March 10-12, the first of its kind automotive lifestyle event will be hosted at the ATL Automotive Oxford Road facilities featuring car brands Honda, Volkswagen, Audi, Porsche, BMW, MINI and ATL Approved Pre-Owned.

Centred primarily on the consumer, this complimentary entry event will have something for everyone spanning seminars, performances, a kids’ zone/crèche and much, much more.

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THE LEGEND COMETH

October 28, 2016 / 0 Comments / 1397 / ATL News, Automakers, New Models, Region, Sales

With pulses already racing following news announcing that legendary automotive brand Porsche would be arriving this year, ATL Automotive has revealed that work is set to begin to create a stunning city centre showroom in the heart of the capital’s financial district.

Operating under a specially-created division, ATL Motorsports, Porsche Jamaica will open with a state-of-the-art city centre showroom on Knutsford Boulevard in New Kingston; the first of its kind in the Caribbean. Slated to open in February, the facility is set to become one of the brand’s flagship Caribbean dealerships and is now taking pre-orders on the first official Porsche units to arrive in Jamaica.

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READY TO SERVE!

September 23, 2016 / 0 Comments / 645 / ATL News, Automakers, Car Rental, Region, Sales

Following the recent announcement that ATL Automotive will operate as the sole franchisee for the Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car brands in Jamaica, the company has proudly announced the appointment of Mark Pike to the position of General Manager and Head of Business for the newly-formed company.

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ATL shifts into new Enterprise

August 3, 2016 / 0 Comments / 415 / ATL News, Region, Sales

America’s largest car rental company, Enterprise Holdings, on Monday announced a franchise deal with ATL Automotive under which the Jamaican firm will supply rental vehicles from three of Enterprise’s brands on the Caribbean island.

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Enterprise Holdings Partnering With ATL Automotive/Sandals in Jamaica

August 2, 2016 / 0 Comments / 600 / ATL News, Region, Sales

Enterprise Holdings today announced that Jamaica’s leading automotive company, ATL Automotive – an affiliate of the family-operated Sandals Resorts International (SRI) Group – will serve as the franchisee for its Enterprise Rent-A-Car, National Car Rental and Alamo Rent A Car brands in Jamaica.

The agreement will bring all three Enterprise Holdings brands to tri-branded facilities throughout the island starting in late 2016. Locating all three brands in one facility will offer customers easy access to a wide range of rental options.

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Audi produces 200th R8 LMS

July 19, 2016 / 0 Comments / 277 / ATL News, Automakers, New Models, Sales
  • Successful in two generations: many titles on international race tracks
  • Unbroken worldwide demand for GT3 race car

Ingolstadt, July 19, 2016 – Neckarsulm is delighted: The Audi Sport customer racing team has completed the 200th Audi R8 LMS. Since 2009, the brand with the four rings has been involved in international GT3 racing with a race car for
customers and developed a sales and service network around the globe, numerous
supporting services and technology offerings.
If all of the 200 Audi R8 LMS cars produced to date were lined up directly behind
each other the line would be more than 900 meters long. 136 models of the firstgeneration
race car and 64 of its successor launched in 2015 have been delivered by
Audi around the world. “We’re proud of this mark of 200 cars,” says Stephan
Winkelmann, Managing Director of quattro GmbH that develops and produces the
race car. “With more than ten manufacturers offering their products, including
many premium sports car brands, the GT3 market is fiercely competitive in many
countries. The demand shows that both our product and our services are focused on
the customer and absolutely competitive.” To date, both generations combined
have won 28 overall championship titles worldwide. In addition, there are 34 class
titles, nine overall victories in 24-hour races, plus four successes in 12-hour
competitions.
Chris Reinke, Head of Audi Sport customer racing, says: “When our new model was
launched last year, many teams opted for the Audi R8 LMS – and inquiries from
many parts of the world continue to be received in large numbers. Our teams and
drivers have been battling for victories and championship titles around the globe
ever since the new race car’s first full season.”
The 200th Audi R8 LMS was built at the Neckarsulm site in July and goes to Team
“Montaplast by Land-Motorsport.” Wolfgang Land’s squad, after six single events, is
leading the ADAC GT Masters with Christopher Mies/Connor De Phillippi (D/USA).
Not only teams in Germany and Europe benefit from the services and personal
consultancy provided by Audi Sport customer racing. The Melbourne Performance
Communications Motorsport
Virginia Brusch
Tel: +49 841 89 41753
E-mail: virginia.brusch@audi.de
www.audi-mediacenter.com/en
2/2
Centre (MPC) in Australia, Audi Sport customer racing Japan, Audi Sport customer
racing China and Audi Sport customer racing North America form a global service
and sales network.
The chassis of the Audi R8 LMS is produced at the “Böllinger Höfe” site on the same
manufacturing lines as the Audi R8 production model. There is a close kinship
between the two sports cars as the race car uses 50 percent of the components and
component assemblies of the production model, including the near-unchanged V10
FSI engine.

DRIVE IN STYLE THIS SUMMER WITH NO PAYMENTS UNTIL 2017!

July 15, 2016 / 0 Comments / 335 / ATL News, Automakers, New Models, Products, Sales

Jamaica’s leading automotive company ATL Automotive, in partnership with First Global Bank, makes owning the car of your dreams an exciting reality with the launch of an exclusive summer auto finance promotion.FGBATL_APP

The all new summer promotion, set to be the most attractive in the market, offers customers the chance to drive away in a brand new car with up to 100% financing and no payments until 2017, with the best rate of 8.35%, up to 8.5 years payment terms and fixed, low commitments fees.  Visit or call ATL or FGB for details on terms and conditions.

Chief Executive Officer of ATL Automotive and ATL Autobahn Adam Stewart commented, “Everyone deserves the opportunity to experience that incredible new car feeling; the smell, the touch, the first drive out; the whole buying experience. This is a game changing promotion that makes those dreams more realistic than ever.” It’s fair to say that we’ve seen plenty of financial promotions over the years in all shapes and sizes but none, we believe, comes close to this in terms of its attractiveness and sustainability.”

Motorists have the choice of over 35 different models across all of the ATL Automotive and ATL Autobahn portfolio including leading brands Honda, Volkswagen, Audi, BMW and MINI each of which come with added peace of mind in the shape of ATL’s sales and service Gold Standard. “At ATL Automotive, we have an unmatched range of vehicles to suit any desire, need or budget. This summer promotion, coupled with our inclusive service packages, warranty and roadside assistance, means they just got more affordable than ever.” added Matt Cripps, Group General Manager for ATL Automotive.

“First Global Bank and ATL Automotive have been long-time partners; but this summer deal is the best yet!  Customers can drive off in the car of their choice this summer with no payments until 2017!  The interest rate is perhaps the most competitive in the market and the terms are excellent.  The sales team at First Global is really excited and we’re committed to a speedy process so customers won’t have to wait long to get into the car of their dreams!” remarked,

Bernadette Barrow, First Global’s Senior Vice President, Personal & Business Banking.

To celebrate the promotion, teams from ATL Automotive and First Global are hitting the streets for a summer-long roadshow campaign held at select First Global locations island-wide. The roadshow will provide people with the opportunity to not only test drive their favourite cars but discuss their financial arrangements with First Global’s expert team.  The promotion runs until 30th September 2016.

ATL Autobahn Promotes Best Customer Practices at Regional BMW Conference

July 14, 2016 / 0 Comments / 300 / ATL News, Automakers, New Models, Sales

ATL Autobahn, exclusive distributors of the world’s leading Luxury car brands, BMW and MINI provided a riveting presentation on the company’s best customer service practices, at the annual BMW Importers conference held in Lima, Peru this past Wednesday. The executive team, led by Chief Executive Officer   at ATL Automotive and Sandals Resort International, Adam Stewart represented the Caribbean region at event, which hosted 100 of the top BMW importers in Latin America.

“We were proud and humbled to be invited to represent Jamaica amongst such esteemed company and perhaps share some of our successes. Jamaica is renowned throughout the world for not just the warmth of its people but also the high level of customer service available in our country.” Stewart commented.

Stewart maintains the weight of digital marketing platforms in the new age customer experience, but asserts that it commands much more than just being present stating “speed and resolution matter – that should be standard, but it’s the personal touch and accuracy of information that turns an average experience into an exceptional one” Stewart affirmed. Stewart also highlighted that “while much of our interaction with our customers has transitioned to online communication, the  need to provide better human service and that is truly, wholeheartedly what we set out to achieve and we do it through firstly recruiting the right people, incorporating the latest systems and then training, training and more training!”

Co-presenter Dr. Philip Brown, Group Director, Training Standards at Sandals Resorts International who enlightened the audience with a presentation that covered Sandals Resorts and the much-lauded Sandals Corporate University also offered insight to some of the secrets behind the Group’s leading customer service practices. Brown attributed much of the difference in the ATL/SRI approach to the sheer passion for meeting the changing needs of its customers. “Our customers are no longer confined to a single means to connect with us and our brands. While we realise how important it is to evolve with them by being more present online and implementing more innovative ways to enhance their digital customer experience, the human touch and the will and ability to do what you’ve got to do to satisfy will never be replaced however the world changes.” said Dr. Brown. ATL Automotive and ATL Autobahn’s integration of the video presentation software, CitNOW serves as a testament to this commitment. CitNOW videos are used in Jamaica exclusively by ATL Automotive and ATL Autobahn as a best practice tool that offers a more tailored customer experience through personalised sales and service video messages that cater to the unique needs of each customer.

ATL Autobahn opened its showroom doors earlier this year as the first Jamaican automotive company to earn the exclusive BMW dealership for 8 other territories within the Caribbean region.  The accomplishment also provides ATL Autobahn with a unique opportunity to share its best practices with its regional counterparts and further enhance the auto industry by developing distinctive customer experiences through state of the art facilities and gaming changing training initiatives.

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