ATL Automotive to host first online auction

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ATL Automotive to host first online auction

June 3, 2020 / Comments 0 / 2839 / ATL News, Events, Sales
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Kingston, Jamaica. The ATL Automotive Group, Jamaica’s most progressive automotive company has announced exciting plans to host the first-ever, digital used car auction later this month. The online bidding spectacular will be held on June 26-28th, where over 150 pre-owned and new models from a wide-range of styles including sub-compact SUVs to value hatchbacks, premium coupés and sedans will be up for grabs, with bids starting from as low as $1,000,000. The brands on offer will consist of the Group’s mega line-up of Honda, VW, Audi, Kia, BMW, MINI and Porsche as well as options from its ATL Approved Pre-owned division, which notably also carries certified, used vehicles from other popular brands outside of the ATL Automotive Group.

When discussing the idea behind the auction, group general manager, Patrick Wilson stated, “More than ever, we are finding it important to address the needs of our customers through more inventive avenues and flexible offers. Our upcoming, digital auction is just one of the ways we intend to shake up the market. The auction will not only serve as a more convenient option for car buyers but will aim to give the consumer more control over how much they spend. We have designed these starting bids at mindboggling prices with incomparable savings, in some cases over 2 million dollars”.

The ATL Automotive Group’s online auction is indicative of the dealer’s forward thinking values. As a primarily digital experience, customers will be able to fulfil most requirements by simply using their fingertips. Interested parties are first required to secure a pre-approval amount granted by their financial institution of choice. This documentation will give the customer a clear idea of their personal budget before bidding, which will allow for a seamless auction. The customer will then register online at where they will receive their personal login information for use on the live auction day of June 26th.

The auction website will further enhance the customer experience with its sheer convenience. Through the site, participants can check out the list of models available; navigate through a selection of videos and photos highlighting features and vehicle conditions as well as view attractive, starting bids for each unit. Essentially, the site will remove the need to contact or walk-in to the dealership by offering solutions for the majority of the process online, but best of all, present the opportunity to purchase a quality vehicle at a rock bottom price.

The live auction will run for 72 hours starting on Friday, June 26th until Sunday, June 28th and bidders can expect proceedings to follow the pattern of popular, online sites such as eBay Motors. A live bidding time will be provided for each model; participants will then control the sale by offering the deal they are most comfortable with and the most competitive bidder will be successful. Customary to auction protocols all sales will be final.

For more information on the ATL Automotive Group’s Digital Auction visit the company’s official website at, or contact 888-ATL-AUTO(285-2886) to speak with a representative. The ATL Automotive Group is Jamaica’s leading automotive company and exclusive, authorised dealer for internationally renowned brands Honda, VW, Audi, Kia, BMW, MINI and Porsche.

ATL Approved is located at 5 Oxford Road, Kingston and Units 1-3 Bogue City Centre Montego Bay.

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