Privacy Policy | ATL Automotive

ATL AUTOMOTIVE GROUP PRIVACY NOTICE

The ATL Automotive Group respects the privacy of its customers.

We are committed to taking all possible precautions to protect your personal information and to processing your information fairly and lawfully and only for the purposes for which the information was provided. This privacy notice will explain how our organization collects, processes and safeguards your personal data collected or submitted through the use of this website, over the telephone, or in person at any of our physical locations.

If you do not agree with these terms, you should not use this website.

HOW IS YOUR PERSONAL INFORMATION COLLECTED?

We collect personal information about you when you:-

Sign up on this website to schedule a test drive or receive information about any of our products and services and promotional events;
Complete a contact form on the website;
Submit your contact information over the telephone to a customer service agent or sales representative to receive more information about our products and services;
Purchase any of our products and services;
Visit any of our physical locations and submit contact information regarding the purchase of any our products and services;
Submit your contact information directly to a sales representative at a trade show or event to receive information about any of our products and services;
When you complete a customer survey or provide feedback;
If you enter a competition or register for a promotion;
If you choose to interact with us via social media.

WHAT INFORMATION DO WE COLLECT ABOUT YOU AND WHAT DO WE USE IT FOR?

The types of personal information about you that we may collect, store, use or disclose in connection with our relationship with you as a customer or potential customer in relation to our products and services are set out in the table below and in each case, we have specified what it is used for and the basis for processing or disclosing it. Most commonly, we will rely on one or more of the following bases for processing your personal data:

Where we need to perform the contract entered into with you (i.e. we need to provide the products or services you have purchased);
Where we need to comply with a legal obligation;
Where it is necessary for our legitimate interests (or those of a third party) and your interests and fundamental rights do not override those interests;
Where you have consented to the processing.

Category of personal data	What we use this data for	Lawful basis
Your contact details including name, contact number, email address, employment details, postal address, financial details.	Processing your purchase of our goods and/or services and contacting you in relation to your purchase. Contacting you with promotions and marketing information (if you have consented). Managing our relationship with you.	To perform the contract with you. Our legitimate interests in recovering payments that are due. Our legitimate interests in providing you with specifically targeted marketing information, developing and growing the business. Our legitimate interests in customer care, handling your complaint and performing the contract with you. To comply with legal obligations. Our legitimate interests in maintaining accurate accounts and records.
Date of birth	Providing the product you have purchased.	To perform the contract with you.
Driver’s License including photographic or biometric data	Providing the product you have purchased.	To perform the contract with you. To comply with legal obligations.
Name, contact number, email address, address, transaction details, vehicle chassis number and other vehicle details	Providing warranty and repair services.	To perform the contract with you.

WHAT IF YOU DO NOT PROVIDE THE PERSONAL DATA WE REQUEST?

If you do not provide us with certain information when requested, we may not be able to perform all or part of the contract we have entered into with you (such as providing you with the products or services you have purchased).

CHANGE OF PURPOSE

Your privacy is important to us and we are committed to ensuring that your personal information is processed only for the purposes for which the information was provided. Your personal information will only be used for the purposes for which it was collected (as identified in the table above), unless there is a reasonable need to use it for another reason which is compatible with the original purpose. If your personal data will be used for an unrelated purpose, you will be notified and provided with an explanation of the legal basis which allows for this use.

OTHER INFORMATION – COOKIES

When you visit the website we will collect information regarding the nature of the information you prefer to view, your comments, products and services which are of interest to you.

Information is automatically delivered to us from your computer and web browser when you log on to the website by the placement of a cookie on your computer which delivers information to us. This information is not personal but includes the pages you requested on your last visit, your computer’s IP address, operating system and version and internet settings. You can adjust your computer’s settings to prevent automatic delivery of information.

WHO WILL YOUR PERSONAL INFORMATION BE SHARED WITH?

If you agree, our company will share your information across all our brands and divisions within our Group, such as Kia, Honda, Volkswagen, Audi, Porsche, Foton, MG, BYD, BMW and MINI and with our affiliated companies so that they may send you information about products or services you may be interested in.

We may also share your personal information with third parties, including third-party service providers, and other entities where this is required by law, where it is necessary to perform the contract with you, or where there is another legitimate interest in doing so.

Your personal information will need to be shared with others including:

Third party service providers who are contracted to provide services to you;
Third party service providers who are used to provide services that involve data processing such as IT and system administration services e.g. the Dealer Management Systems we use to process customer personal and vehicle information;
Tax Administration Department in order to process the motor vehicle registration and any other relevant documentation for the vehicle you have purchased;
Third parties engaged to run customer surveys;
Professional advisers including legal teams (both internal and also external law firms), bankers, auditors and insurers to the extent such information is relevant to the performance of their services;

When sharing your personal information with third party contractors, appropriate safeguards are put in place such as binding contractual agreements to ensure that the third party receiving the personal data will be required to only use and disclose your personal data to carry out its specific business obligations to us or for the permitted purpose of the disclosure (as described above) and that your personal information is adequately protected and processed in a way that is consistent with applicable data protection laws.

Your personal information may also be shared as part of our regular reporting activities in company performance, in the context of a business reorganization or group restructuring exercise, for system maintenance support and hosting of data, with a regulator or to otherwise comply with judicial or regulatory proceedings, a court order or other legal process.

Your personal information (email address, telephone numbers, financial information, and/ or street address) will not be disclosed, sold, transferred to or shared with third parties unless it is necessary for any of the purposes described above or if required by law or if the disclosure is necessary to protect our rights and/or to comply with judicial or regulatory proceedings, a court order or other legal process.

INTERNATIONAL DATA TRANSFERS

We may share personal information about you with the manufacturers and suppliers of our products and services, and may be required to transfer that personal information to the various countries across the world where they may be established such as Mexico, Brazil, Germany, China, Japan. This is sometimes necessary in order to perform the contract with you e.g. by providing you with warranty and repair services when you purchase a vehicle or to comply with our reporting and records management obligations.

Any international data transfers will be in accordance with this Privacy Statement and in compliance with applicable laws. Where the country to which the data is being transferred is deemed not to have in place an adequate level of protection for the rights and freedoms of data subjects, additional safeguards such as GDPR standard contractual clauses have been implemented to ensure that your personal data is treated in a way that is consistent with and which respects applicable laws on data protection.

HOW LONG WILL YOUR PERSONAL INFORMATION BE RETAINED?

Unless a specific retention period is mandated or permitted under applicable law, your personal information will only be retained for as long as necessary to fulfil the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements.

To determine the appropriate retention period for personal data, we consider the amount, nature, and sensitivity of the personal data, the potential risk of harm from unauthorised use or disclosure of your personal data, the purposes for which the personal data is being processed and whether those purposes can be achieved through other means, and the applicable legal requirements.

Generally, information relevant to our dealings with you is kept for up to 7 years once you have ceased being a customer. Exceptional circumstances will or may apply to customer service data where information may be kept for up to 10 years.

In some circumstances your personal data may be anonymized so that it can no longer be associated with you, in which case we may use such information without further notice to you as it is no longer personal data. Once your personal data is no longer required for the purposes for which it was collected, including for the purposes of satisfying any legal, accounting or reporting requirements, your personal information will be deleted or securely destroyed in accordance with applicable laws and regulations.

MARKETING AND PROMOTIONAL EMAILS

We will respect your email privacy and therefore we will not send unsolicited emails to your email address. We may send you information by email in response to your enquiries or your completion of a contact form on our website or in person.

We will send notices of our promotions or events which may be of interest to you, if you ask us to. If you have agreed to receive marketing information, you may always withdraw your consent at any time by following the instructions in the email.

You have the right at any time to stop us from contacting you for marketing purposes or giving your data to other brands or companies within the group.

SECURITY OF YOUR PERSONAL DATA

The ATL Automotive Group has implemented technology and security features in an effort to safeguard the privacy of your personal data from unauthorized access or improper use, destruction or disclosure, accidental loss, to ensure business continuity and disaster recovery and to restrict access to personal information and the ATL Automotive Group will seek to continue to enhance its security procedures as new technology becomes available.

YOUR RIGHTS IN RELATION TO PERSONAL DATA

ATL Automotive Group would like to make sure you are fully aware of all your data protection rights. You are entitled to the following:

The right to access your personal information – you have the right to request from us copies of your personal information that we have collected;
The right to rectification – you have the right to request that our company correct any information you believe is inaccurate or complete any information you believe is incomplete.
Data portability – you have the right to request that your personal information be transferred to another organisation or directly to you
Restriction of processing and objection – you have the right to object to the processing of your personal date and to request that our company restrict the processing of your personal data.
The right to not be subject to automated decision-taking – you have the right to object to any processing that results in a decision made about you which includes no human intervention.

If you would like to exercise any of these rights, please contact us at dpo@atlautomotive.com. If you make a request, we have thirty (30) days to respond to you.

You may also contact The Office of the Information Commissioner:

Masonic Building, 2nd Floor.
45 – 47 Barbados Avenue. Kingston 5
Email: info@oic.gov.jm
Website: oic.gov.jm

FEES

You will not usually have to pay a fee to access your personal data (or to exercise any of the other rights). However, a reasonable fee may be charged if your request for access is clearly unfounded or excessive. Alternatively, compliance with the request may also be refused in such circumstances.

What we may need from you?

We may need to request specific information from you to help us confirm your identity and ensure your right to access the information (or to exercise any of your other rights). This is another appropriate security measure to ensure that personal data is not disclosed to any person who has no right to receive it.

CHANGES TO PRIVACY NOTICE

We keep our privacy notice under regular review and advice of any change to our Privacy Notice will be posted on this page. This privacy notice was last updated on the 1st of May 2026.