Q series

The Next Level; Audi Q3

February 5, 2020 / 0 Comments / 1286 / ATL News, Audi

A new advertising slogan was introduced in 1971 that would define the Four-Ringed Germans destiny in life. ‘Vorsprung durch Technik’, coined to celebrate the launch of a new flagship model – The Audi 80. at its launch in 1972, the ’80’ displayed new technologies such as OHC ( Cam) engines and self-stabilizing steering. By the time production of the first generation ended production, more than a million cars had been built. The brand had changes in 1974 which appointed Ferdinand Piech, initially as the Head of Technical Development. This period witnessed Audi raising its brand positioning with the creation of the 5 Cylinder engine (1976), mainstream turbocharging (1979), and the Quattro four wheel drive system.

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Meanings are Infinite: The All-New Audi Q3 Sportback

February 3, 2020 / 0 Comments / 2159 / ATL News, Audi, New Models

What is an Audi Q3 Sportback and what does it mean? Its meaning is infinite as the all-new 2020 Audi Q3 Sportback is the latest compact SUV added to the Q range, and the second with the dynamic coupé shape. The new model combines the strong presence and versatile everyday convenience of an SUV with the sporty elegance and agile handling of a coupé. This makes it the first compact crossover of the Audi brand with the customer favourite coupe styling.

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Audi Q3: Miles ahead of the competition

August 8, 2019 / 0 Comments / 1574 / ATL News, Audi

It was another successful milestone for Audi at their Oxford Road showroom in Kingston with the launch of the 2019 Q3 subcompact sport utility vehicle last Friday, as all their order books sold out.

“We could not have imagined what we got tonight. In its best year we sold three to four Q3s a month. When the new Q3 was coming we ordered 20, thinking we’d have three or four months stock, and then what happened is that all 20 were sold out. We ordered another 10, those 10 are sold out. And we ordered another 10 and that’s the 10 we’re taking deposits for tonight. I’m not sure there are any left, as of this point we might be taking orders for cars that haven’t yet been built,” Damien Kerr, head of business Audi Jamaica, told the Jamaica Observer’s weekly Auto magazine.

As to why the 2019 Audi Q3 became a hot property, Kerr was clear.

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Audi releases all new Q3

July 26, 2019 / 0 Comments / 1387 / ATL News, Audi, New Models

JULY saw the worldwide release of the second generation Audi Q3, and the highly anticipated compact luxury SUV will soon be available local on shores, courtesy of ATL Automotive.

“2019 has been an exciting year for Audi. In January, we welcomed the arrival of the Q8, featuring state-of-the-art technology, and now with this second-generation Q3, which also features much of the same technology. The Q3 has and always will be a core unit of the Q-Range, as it allows persons to experience Audi in all its glory — Vorsprung Durch Technik — and technology at an affordable price starting at only $6,995,000,” said Stephen Hector, sales and marketing director ATL Automotive Group, told the Jamaica Observer’s weekly Auto magazine.

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The Audi A7 Sportback

May 10, 2019 / 0 Comments / 2145 / ATL News, Audi

The Audi A7 Sportback* is the “2019 World Luxury Car.” The A7 Sportback is the second Audi to take home the award after the Audi A8* won it last year. The awards were presented last week at the New York International Auto Show.

The World Car jury, consisting of 86 members from 24 countries, voted to distinguish the Audi A7 Sportback as the best new luxury car on the world market. This is the tenth victory for Audi in one of the World Car categories.

“It is a great honor for Audi to win the ‘World Luxury Car’ award twice in a row,” says Hans-Joachim Rothenpieler, Member of the Board of Management of AUDI AG Technical Development. “We are very proud of this award because it shows Audi’s ability to develop leading premium cars in various segments.”

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Even Sportier and More Multifaceted: The Audi Q5 TDI Diesel Arrives

February 28, 2019 / 0 Comments / 1677 / ATL News, Audi

Tuesday, 26 February 2019 – By popular demand, Audi Jamaica presents the all new Audi Q5 TDI now with diesel engines.

The SUV, Jamaica’s best-selling premium SUV for 6 out of the last 7 years, combines the sportiness of an Audi saloon with a multifaceted character, a highly flexible interior and now, for the first time ever, a diesel engine. Whether in its connectivity, efficiency or driver assistance systems – the new Audi Q5 TDI, starting from $8.4M, once again sets standards in its segment.

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Audi’s 8th Wonder

January 22, 2019 / 0 Comments / 1589 / ATL News, Audi

Audi Q8: Game Changer

BUSINESS leaders, bankers, government ministers, and Audi aficionados converged at the ATL Automotive’s state-of-art Audi Terminal on Oxford Road, New Kingston, last Saturday, to see the brand’s latest offering: the Audi Q8.

And they were not disappointed.

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Time To Update Your Bucket List – The Audi RS 5 Has Arrived.

June 6, 2018 / 0 Comments / 2493 / ATL News, Audi

In honour of the 20th Anniversary of the Jamaica Observer’s Table Talk Food Awards held on the lawns of Devon House, the team at Audi pulled out all the stops as we reserved our most scrumptious morsel, the Audi RS 5 coupe as our car for the night. As the newest model in the Audi Sport lineup, the all-new 2018 RS 5 coupe took centre stage, when unveiled by Damien Kerr, Head of Business, Audi Jamaica and his Sales Executive, Andre McNaughton. Immediately, as the red wrapper was removed for this elegant white confectionery built on the heritage and success of the first generation, the Audi RS 5 drew the crowd to a standstill with its sensual curves and contours.

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New Audi Q7 is “2016 AUTO TEST WINNERS”

July 25, 2016 / 0 Comments / 1614 / ATL News, Audi

The Audi Q7 3.0 TDI quattro* has won the overall winner title for 2016 from the trade magazine “AUTO TEST”. Along with the sporty SUV, the Audi A6 Avant 2.0 TDI ultra* drove in a win in the upper midsize cat2016-audi-q7egory as the best value for money.

Audi Q5 Reaches New Heights

May 13, 2016 / 0 Comments / 1918 / ATL News, Audi

Audacious Q5

JAMAICA’S leading automotive group, ATL Automotive created big waves both on and offline this week after unveiling one of the most creative marketing blitz ever. It featured an Audi Q5 driving 40 feet up the wall of Wyndham Kingston hotel, in the city’s financial district.

The awe-inspiring installation — conceptualised by Chief Executive Officer Adam Stewart with the company’s marketing team — was created to demonstrate the legendary gripping power of ‘quattro’, the all-wheel-drive system perfected by German car makers Audi, and to coincide with the arrival of 2017 Audi Q5 units, Jamaica’s number one premium mid-size SUV. “This strategy was so fitting for Audi. Not only did it show off the greater traction and dynamic ability of Audi’s unique quattro AWD feature, but stayed true to the company’s ethos of progression and creativity in design.

At ATL Automotive, we like to push the boundaries too. Anyone can take a standard billboard, and we do, but the buzz we’ve seen since on the streets and on social media since we executed this has been incredible.

The term ‘raising the bar’ never seemed so appropriate, and I congratulate my marketing team on continuing to disrupt and challenge the norm. Watch what we’ve got up our sleeves next!” said Stewart. “The Audi view is that it doesn’t matter how big the engine is: its power first has to be channelled via the wheels before reaching the road. What quattro does is send power to the wheels that need it the most at any given time. Basically asking the question, why power just two wheels when a car has four?” the CEO continued.

The six-month project saw the ATL team fibreglass an existing Audi Q5, paint and brand it before engaging expert local sign company, Signarama, to build a specially reinforced bracket on the unit itself before fixing it 40 feet up the exterior of the hotel. Over seven million models with quattro® technology have been built to date, making Audi the world’s most successful manufacturer of premium cars with permanent all-wheel drive. From compact cars to saloons to supercars, quattro is synonymous with legendary traction, sure handling and a unique and exclusive brand of driving pleasure. The quattro, permanent, all-wheel-drive system splits drive power between the front and rear wheels to optimum effect.
This enables an Audi fitted with quattro to keep making safe progress with ease in situations where two-wheel drive vehicles no longer have any forward traction, such as on slippery surfaces or loose terrain. “Special mention and thanks must go to the Kevin Hendrickson and his management team at the Wyndham Kington hotel, who immediately bought into what we were trying to achieve and supported us every step of the way,” Stewart added. The latest delivery of 2017 Audi Q5 models is expected to land in Jamaica at the end of May. Starting price $8,795,000.00.


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