With the massive success of the VW Beetle, which was a quirky designed vehicle that was intended to be reliable and economical, you would think the company would do more experimental vehicles like this. Instead, they played it safe over the years, with winning models like the Golf, Polo and Passat.
It wasn’t until 2010, when VW decided to shake up the auto world once more by launching their first commercial pickup, the Amarok. Built in a traditional sense with a body on frame, it offered a single and double cab, which drew interest from all over.
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WHEN we tested the Volkswagen Amarok last year, we nicknamed it Pickup GTI for the punchy performance from its two-litre twin-turbocharged diesel four-cylinder motor and car-like refinement in a rugged off-road capable package. The recently released Amarok V6 adds a hyper-potent three-litre turbo diesel V6 to an already impressive formula. Let’s call this one, Muscle Pickup.
Externally, the Amarok’s styling is unchanged other than the most important thing, that small shiny V6 badge on the driver’s side of the front grille. Inside, your experience will vary based on which of the various trim levels is purchased, but one will not be disappointed by the space, storage options, work-relevant connectivity and a noise level that best some luxury sport utility offerings much further up the price ladder. Even the standard equipment and quality is more than enough for the average owner. For example, the infotainment screen might be smaller, but it retains the speed and ease of use of the larger 6.3-inch touchscreen, still promoting owners that their cellphones are in the vehicle upon shutdown and exit.
WHEN the Volkswagen (VW) Amarok came out in 2010, the pickup market was experiencing a paradigm shift. No longer was the pickup a crude tool for commercial operation. The modern pickup had to be just as competent on the job site as it was off it, handling family duties and more personal endeavours with the expected refinement of a sedan or a sport utility vehicle.
The 2019 Volkswagen Amarok Canyon injects even more into the formula that won the vehicle the International Pickup Award for 2018 and the 2019 WhatCar? Pickup Award.
Fresh off winning the International Pick-Up Award for 2018, the Volkswagen Amarok has been awarded another trophy, this time Pick-Up of the Year 2019 by United Kingdom monthly automobile magazine and website WhatCar?
Giving the vehicle a five-star rating, WhatCar? described the Volkswagen Amarok as a “brilliant pick-up that is great to drive and practical, with a well-built and comfortable interior”.
It’s not just the 2018 Amarok Canyon, it’s built to conquer the world.
Every Volkswagen Amarok created challenges the norms of the pick-up category and the 2018 Amarok Canyon certainly follows the charge with rugged good looks, bold exterior styling and uncompromising strength and power. The Canyon has risen to the pinnacle of “Jamaica’s toughest lineup” to offer new heights of performance, design and equipment as a limited edition beast.
