ATL News

ATL Autobahn Promotes Best Customer Practices at Regional BMW Conference

July 14, 2016 / 0 Comments / 1471 / ATL News, Automakers, BMW, MINI, New Models, Sales

ATL Autobahn, exclusive distributors of the world’s leading Luxury car brands, BMW and MINI provided a riveting presentation on the company’s best customer service practices, at the annual BMW Importers conference held in Lima, Peru this past Wednesday. The executive team, led by Chief Executive Officer   at ATL Automotive and Sandals Resort International, Adam Stewart represented the Caribbean region at event, which hosted 100 of the top BMW importers in Latin America.

“We were proud and humbled to be invited to represent Jamaica amongst such esteemed company and perhaps share some of our successes. Jamaica is renowned throughout the world for not just the warmth of its people but also the high level of customer service available in our country.” Stewart commented.

Stewart maintains the weight of digital marketing platforms in the new age customer experience, but asserts that it commands much more than just being present stating “speed and resolution matter – that should be standard, but it’s the personal touch and accuracy of information that turns an average experience into an exceptional one” Stewart affirmed. Stewart also highlighted that “while much of our interaction with our customers has transitioned to online communication, the  need to provide better human service and that is truly, wholeheartedly what we set out to achieve and we do it through firstly recruiting the right people, incorporating the latest systems and then training, training and more training!”

Co-presenter Dr. Philip Brown, Group Director, Training Standards at Sandals Resorts International who enlightened the audience with a presentation that covered Sandals Resorts and the much-lauded Sandals Corporate University also offered insight to some of the secrets behind the Group’s leading customer service practices. Brown attributed much of the difference in the ATL/SRI approach to the sheer passion for meeting the changing needs of its customers. “Our customers are no longer confined to a single means to connect with us and our brands. While we realise how important it is to evolve with them by being more present online and implementing more innovative ways to enhance their digital customer experience, the human touch and the will and ability to do what you’ve got to do to satisfy will never be replaced however the world changes.” said Dr. Brown. ATL Automotive and ATL Autobahn’s integration of the video presentation software, CitNOW serves as a testament to this commitment. CitNOW videos are used in Jamaica exclusively by ATL Automotive and ATL Autobahn as a best practice tool that offers a more tailored customer experience through personalised sales and service video messages that cater to the unique needs of each customer.

ATL Autobahn opened its showroom doors earlier this year as the first Jamaican automotive company to earn the exclusive BMW dealership for 8 other territories within the Caribbean region.  The accomplishment also provides ATL Autobahn with a unique opportunity to share its best practices with its regional counterparts and further enhance the auto industry by developing distinctive customer experiences through state of the art facilities and gaming changing training initiatives.

The new Audi RS Q3

July 12, 2016 / 0 Comments / 2115 / ATL News, Audi, Automakers, New Models, Sales

The new Audi RS Q3*, the dynamic spearhead of the Q3 model series, is now even more distinctive and powerful. Its 2.5 TFSI engine satisfies the Euro 6 standard and produces 250 kW (367 hp) and 450 Nm (331.9 lb-ft) of torque, the latter between 1,600 and 5,300 rpm. The sprint from 0 to 100 km/h (62.1 mph) takes just 4.8 seconds, and top speed is electronically limited to 250 km/h (155.3 mph). Average fuel consumption is 8.4 liters per 100 kilometers (28.0 US mpg), corresponding to 198 g CO2 per kilometer (318.7 g/km). The start stop system and the regulated oil pump contribute to this good value.  4.8 seconds from 0 to 100 km/h (62.1 mph): the Audi RS Q3
The Audi RS Q3* was updated concurrent with the Q3*. The compact performance SUV is now hotter and more dynamic than ever. Its 2.5 liter, five-cylinder engine now produces 250 kW (367 hp) and 450 Nm (331.9 lb-ft) of torque. It also now satisfies the Euro 6 standard. The top model in the series now accelerates from 0 to 100 km/h (62.1 mph) in 4.8 seconds on its way to an electronically governed top speed of 250 km/h (155.3 mph). An RS exhaust system with a switchable flap adds even more volume to the unmistakable sound of the five-cylinder engine.

The seven-speed S tronic, which transfers the power to the quattro drivetrain via a new hydraulic multi-plate clutch (5th generation), has also been refined for even faster gear changes. The lower gears are closely spaced for sporty response while the seventh gear is tall to save fuel.

The chassis of the Audi RS Q3 is also impressive. 19-inch wheels are standard; 20-inch wheels are optionally available. Thanks to the wave design, the large brake discs on the front axle are now one kilogram (2.2 lb) lighter. They are gripped by eight-piston calipers. The standard RS sport suspension is also available with optional adaptive dampers. The steering is tuned for sporty driving, and the Audi drive select dynamic handling system is standard.

Numerous design details illustrate the special status of the dynamic top-of-the-line model. On the exterior, the distinctive bumpers are particularly eye-catching. The color black dominates the interior. The sport seats are optionally available in Fine Nappa leather with diamond quilting; red needles sweep across gray dials in the instrument cluster; and the driver information system offers a special RS menu with lap timer and displays for both oil temperature and boost pressure.

The base price in Germany for the generously appointed new top model is 56,600 euros. LED headlights, among other features, are standard. Deliveries of the RS Q3 will begin in the first quarter of 2015.

At a glance

  • 2.5 TFSI with 250 kW (340 hp) and 450 Nm (331.9 lb-ft): 0 – 100 km/h (62.1 mph) in 4.8 seconds
  • Seven-speed S tronic with shortened shift times and quattro all-wheel drive standard
  • 19-inch wheels, large brakes and RS sport suspension standard
  • Distinctive interior and exterior design details

Propulsion: 2.5 TFSI, S tronic and quattro all-wheel drive
Audi is bringing the performance philosophy to the compact SUV segment with the RS Q3. Its engine, whose 2,480 cc displacement results from a stroke of 82.5 millimeters (3.2 in) and a bore of 92.8 millimeters (3.7 in), is a modern classic. An international jury of journalists has named the five-cylinder unit International Engine of the Year in its class five years in a row since 2010. With its ample pulling power, free-revving character and inimitable sound, the 2.5 TFSI is guaranteed to cause goose bumps. At higher loads and rpm, a flap in the exhaust system opens to provide an even more voluminous sound.

The five-cylinder turbo’s power flows to a modified seven-speed S tronic. Audi used optimized fine-tuning to further improve the seven-speed S tronic transmission’s shift times. The driver can let the dual-clutch transmission do all the work in modes D and S, or can shift gears himself. Shift paddles on the steering wheel are standard. The lower gears are closely spaced for sporty response while the seventh gear is tall to save fuel. A launch control system manages full-throttle acceleration from a standing start.

The primary component of the quattro permanent all-wheel drive system is an updated multi-plate clutch. The hydraulically actuated and electronically controlled unit is mounted in front of the rear axle. Its electronic controller brings stability, traction and driving enjoyment into perfect harmony.

Ever more powerful performance:

The RS sport suspension plus with damper control
The updated Audi RS Q3 offers impressively dynamic and safe handling. The taut RS sport suspension lowers the body by 20 millimeters (0.8 in) versus the Q3. Audi also offers the RS sport suspension with optional damper control. The adaptive dampers can be set to one of three modes using the standard Audi drive select system. The system also influences the accelerator, steering, S tronic, exhaust flap and the adaptive light (optional).

The Audi RS Q3 comes standard in Germany with 19-inch wheels, with 20-inch wheels available as an option. The front brake discs, which measure 365 millimeters (14.4 in) in diameter, have a weight-saving wave design and are gripped by black eight-piston calipers bearing RS logos. The electronic stabilization control offers a Sport mode and can also be deactivated entirely.

Differentiated: the design
Sharp visual accents demonstrate the potential of the new Audi RS Q3. The Single frame grille – with a matt aluminum-look frame and high-gloss black honeycomb grille – has been redesigned, and a quattro logo adorns the air intake in the front bumper. The aluminum roof rails, long RS roof spoiler, updated LED taillights and xenon headlights, the modified rear bumper and the long, elliptical exhaust tailpipe complete the dynamic look. Four appearance packages, two each in matt aluminum-look and glossy black, provide for further customization. Sepang Blue pearl effect is available as an exclusive exterior color.

The dynamic line is echoed in the car’s interior. The sport seats with embossed RS Q3 logos are covered in a combination of black Alcantara and leather, with Fine Nappa leather and Fine Nappa leather with diamond quilting available as options. High-gloss black, bright red and subtle aluminum applications set additional accents. The inlays come standard in black piano lacquer, and optionally in aluminum or carbon.

The instrument cluster has gray dials with white numbers and red needles; the multifunction steering wheel is flattened at the bottom. The color DIS display shows the boost pressure, oil temperature and a lap timer in a separate RS menu. The Audi RS Q3 also comes standard with the parking system plus, MMI radio, Audi sound system, sport seats and deluxe automatic air conditioning. The base price in Germany for the generously appointed new top model is 56,600 euros. LED headlights, among other features, are standard. Deliveries of the RS Q3 will begin in the first quarter of 2015.


Audi RS Q3: Fuel consumption figures


Audi RS Q3 2.5 TFSI quattro: Combined fuel consumption in l/100 km: 8,6 – 8,4; Combined CO2-emissions in g/km: 203 – 198.
Fuel consumption and CO2 emissions data as well as the efficiency classes are dependent on the choice of wheels and tyres.

Audi increases sales by 5.6 percent in the first half of the year

July 12, 2016 / 0 Comments / 2193 / ATL News, Audi, Automakers, New Models, Sales

Positive sales result for the Four Rings for the half year: With around 953,200 units delivered, AUDI AG increased its sales since January by 5.6 percent, growing in all regions. The brand recorded strong growth especially in Europe. Sales in that region increased by 8.4 percent since the beginning of the year, topping 450,000 cars for the first time. Worldwide, especially the new models Audi A4 (+12.3%) and Audi Q7 full size SUV (+73,6%) pushed the sales performance. Deliveries across all models increased by 7.4 percent in June to around 169,000 units with Audi surpassing its performance from the same month last year in all top ten sales markets.

“Despite persisting challenges in key markets, the first half of 2016 was mainly characterized by globally balanced growth. We reinforced our market leadership in Europe and China and are performing better than the overall market in the United States,” says Dietmar Voggenreiter, Member of the Board of Management for Sales and Marketing at AUDI AG. “In the upcoming months, we will continue to strengthen our model portfolio with new technologies and concepts like the Audi Q7 e-tron*, the A6L e-tron, the SQ7 TDI* and the Q2.”

With the European market launch of the new Audi A5 in the fall and the updated Audi A3 this month, a generation change is in store for the already successful key models.

In June, Audi handed over around 78,700 (+9.8%) cars in Europe across all models. The company thus set new records for deliveries in each of the six months in this region. Cumulatively, sales increased by 8.4 percent to around 455,250 cars. New models, above all, provided a boost in Audi’s largest sales region: Sales of the Audi Q7 full‑size SUV more than doubled, while demand for the new Audi A4 climbed by almost 20 percent. The brand posted significant growth primarily in Germany (+12.4% to 166,154 units), Italy (+14.6% to 32,124 units) and Spain (+14.5% to 28,803 units). The manufacturer also made further gains in its largest European export market, the UK: up 4.1 percent to 89,935 cars. This increase was fueled in particular by strong demand for the Audi TT, which saw a 36 percent increase in deliveries in the United Kingdom. With sales of around 17,650 since January, the Audi TT secured its position as the top‑selling compact sports car in the premium segment.

On the American continent as well, deliveries of the Ingolstadt‑based brand increased in the last six months: up 3.5 percent to around 131,450 units. Of those, 96,934 were sold in the United States, also representing an increase of 3.5 percent. Nearly every second US customer chose an SUV. Cumulative sales of the Audi Q3, Q5 and Q7 thus climbed by 24 percent to 45,195 cars. Audi continued its successful course in the US market in June. A one percent increase marked the 66th month of growth in a row. Canada once again proved to be an important growth driver in the region. In the first half of the year, the company sold 15,614 units there, 16 percent more than in the same period last year.

Sales continued to develop positively in the Asia‑Pacific region as well. Compared to the deliveries in the first half of 2015, sales increased by 3.9 percent to around 339,300 premium cars sold. In recent months, Audi made gains in China primarily with its compact models: In the first six months, the company handed over 81,083 units of the Audi A3 and Q3 to customers, corresponding to an increase of 21.7 percent. Across all models, sales in China increased by 5.9 percent to 290,126 units. Demand increased by 6.6 percent in June. In addition to China, Australia also showed strong growth in the region: Since the beginning of the year, 12,155 units have entered the Australian market, up 7.2 percent.


June 7, 2016 / 0 Comments / 1989 / ATL News, Automakers, Sales

Jamaican automotive company, ATL Autobahn has announced the appointment of Matthew Stevenson to the position of BMW and MINI Head of Business.

IMG_4000Stevenson joins the ATL Automotive team with a wealth of experience spanning over six years in the industry, where he most recently served as Brand Manager for Jaguar Land Rover at Stewart’s Auto Sales Limited. He will be based from the company’s temporary Orchard Road location while the state-of-the-art BMW and MINI facilities are created in Kingston and Montego Bay.

Chief Executive Officer of ATL Automotive Adam Stewart commented, ”Aside from a brief spell away, Matthew has spent several years in and around our group companies starting with Sandals Resorts International then cutting his automotive teeth at ATL Automotive. Individuals like Matthew are the future of the automotive industry in Jamaica; young, expert, hungry and dedicated to providing exemplary customer service – that’s what potential BMW and MINI owners demand and that’s what we provide. But there’s more to it than that. Our customers not only want great customer service, they want expert counsel based around their needs and desires which isn’t as common as one would think. “Taff” comes from a big automotive family so joins us with tremendous heritage in the industry. As many will know, His father Brian was hugely influential in making ATL Automotive the company it is today so it obviously runs in the family!”

Matt Cripps, Group General Manager of ATL Automotive said “We’re delighted to welcome Matthew back into the fold. He brings great energy, creative thinking and the insatiable love of cars that we look for in all of our team members.”

Stevenson commented, “It is a tremendous honour not just to return “home” to the ATL Group but to be given the responsibility of iconic brands such as BMW and MINI too. BMW is a hugely revered brand in Jamaica and rightly so, it’s been a top choice for car aficionados for decades and now boasts a diverse model line-up that offers something that will get everyone’s pulse racing. As it relates to MINI, we’ve got exciting plans for this marvelous brand in Jamaica; few people realise that MINI is one of the top five premium brands in the world and has some exciting launches coming this year. We expect it to really take off here.”


Mr. Stevenson holds a Bachelor’s degree in Organisational Psychology & Human Resource Management as well as a Master of Business in Enterprise Management from the University of Cape Town, South Africa.

Audi Q5 Reaches New Heights

May 13, 2016 / 0 Comments / 1918 / ATL News, Audi

Audacious Q5

JAMAICA’S leading automotive group, ATL Automotive created big waves both on and offline this week after unveiling one of the most creative marketing blitz ever. It featured an Audi Q5 driving 40 feet up the wall of Wyndham Kingston hotel, in the city’s financial district.

The awe-inspiring installation — conceptualised by Chief Executive Officer Adam Stewart with the company’s marketing team — was created to demonstrate the legendary gripping power of ‘quattro’, the all-wheel-drive system perfected by German car makers Audi, and to coincide with the arrival of 2017 Audi Q5 units, Jamaica’s number one premium mid-size SUV. “This strategy was so fitting for Audi. Not only did it show off the greater traction and dynamic ability of Audi’s unique quattro AWD feature, but stayed true to the company’s ethos of progression and creativity in design.

At ATL Automotive, we like to push the boundaries too. Anyone can take a standard billboard, and we do, but the buzz we’ve seen since on the streets and on social media since we executed this has been incredible.

The term ‘raising the bar’ never seemed so appropriate, and I congratulate my marketing team on continuing to disrupt and challenge the norm. Watch what we’ve got up our sleeves next!” said Stewart. “The Audi view is that it doesn’t matter how big the engine is: its power first has to be channelled via the wheels before reaching the road. What quattro does is send power to the wheels that need it the most at any given time. Basically asking the question, why power just two wheels when a car has four?” the CEO continued.

The six-month project saw the ATL team fibreglass an existing Audi Q5, paint and brand it before engaging expert local sign company, Signarama, to build a specially reinforced bracket on the unit itself before fixing it 40 feet up the exterior of the hotel. Over seven million models with quattro® technology have been built to date, making Audi the world’s most successful manufacturer of premium cars with permanent all-wheel drive. From compact cars to saloons to supercars, quattro is synonymous with legendary traction, sure handling and a unique and exclusive brand of driving pleasure. The quattro, permanent, all-wheel-drive system splits drive power between the front and rear wheels to optimum effect.
This enables an Audi fitted with quattro to keep making safe progress with ease in situations where two-wheel drive vehicles no longer have any forward traction, such as on slippery surfaces or loose terrain. “Special mention and thanks must go to the Kevin Hendrickson and his management team at the Wyndham Kington hotel, who immediately bought into what we were trying to achieve and supported us every step of the way,” Stewart added. The latest delivery of 2017 Audi Q5 models is expected to land in Jamaica at the end of May. Starting price $8,795,000.00.

Honda’s Record Success

May 5, 2016 / 0 Comments / 1643 / ATL News, Honda, Sales

Honda, the brand Jamaica knows and continues to love, sold a record-breaking 118 units in April; a first without a major sale involved. The popular CR-V and its sister model, the HR-V, were the most popular models with a combined total of 109 units. Other units sold were the Civic, City and Fit.

With achieving almost 50% over target, Sam McKenzie, Head of Business commended his team “Here at Honda, it’s a team effort that is driven by passion. From the sales team to the finance advisors to our after sales group at the service, parts and body shop – they all create magic by working closely together as one unit to ensure our customers know they are our top priority. It’s more than just a job for us; at the end of the day, when we assist our customers achieve their dream car, its sheer joy”.

Honda has maintained prominent brand presence in the automotive market as Jamaica’s leading premium Japanese brand thanks to unbeatable service, top-notch aftersales service, easy access to parts, and models maintaining the industry’s best resale value. In 2015, Honda had a 30% increase in sales compared to the previous calendar year.
“Our customers know that when they’re buying a Honda, they’re investing in reliability, safety and resellability for them and their families. It’s the brand Jamaicans have trusted for decades.” McKenzie continued.

Group General Manager, Matthew Cripps, expressed his gratitude to the Honda team for their hard work in growing the brand to where it is now. “Not only is it our team who’s exceptional, but our customers as well. It’s their trust in us and with Honda that inspires us to continue to serve them better”.

Honda’s showroom, located at 47-49 Hagley Park Road, Kingston 10 is currently undergoing renovations to upgrade the location with new state of the art facilities to ensure customers receive first class comfort during the sale and aftersales of their vehicle.

ATL Automotive’s CitNOW Impresses VW Executives

April 28, 2016 / 0 Comments / 1405 / ATL News

Highly impressed by ATL Automotive’s use of CitNOW videos and the personalised value it contributes to the customer experience, Volkswagen Commercial has confirmed plans to implement this social media platform as a best practice programme across the rest of the Caribbean region. On a recent visit to Jamaica, executives from Volkswagen Commercial Miami were introduced by ATL Automotive Limited to the personalized video presentation software. The CitNOW social tool, is used in Jamaica exclusively by ATL Automotive, and was integrated into the company’s operations as a means of engaging customers through innovative, video technology. CitNOW is used daily by ATL Automotive’s sales representatives to showcase the versatility and functionality of the company’s models to prospective customers and also by its technical team, to document vehicle diagnosis and servicing.

Brazil’s Number 1 Pick-up Comes to Jamrock!

March 23, 2016 / 0 Comments / 1417 / ATL News, Products, Volkswagen

The 2016 Volkswagen Saveiro caused a stir last weekend at the ATL Automotive Volkswagen Road Show in Portmore Pines, St. Catherine. Brazils most awarded pick up shone brightly in its Jamaica debut as an affordable model with a unique appearance while also providing an excellent driving experience.

The Volkswagen Saveiro sets the standard for security, performance, technology and carries a spacious interior with plenty of leg- and head-room. The model continues to impress with Volkswagen’s ability to combine simplicity with elegance and quickly earned numerous awards from Autoesporte magazine’s jury, and the Brazilian press.

The model was also voted “Best Pickup” by the Brazilian Association of Automotive Press, in a jury of 60 specialist journalists and “Pickup of the Year” at the Top Car TV 2014 award. Christopher  DaCosta, Head of Business, Volkswagen Jamaica states “I am excited about the possibilities for the Volkswagen Saveiro, it’s easily Jamaica’s most affordable pick up. With an introductory price of $2.595M the Saveiro boast a 1.6L engine, 5 speed manual transmission complemented by an Unbeatable 3 year/100km service warranty.”

Due to its versatility, superior design and make the 2016 Volkswagen Saveiro will meet the needs of our farmers, distribution companies and small business owners while also serving as an excellent dual use vehicle.  You can experience the Volkswagen Saveiro for yourself by calling 1-888-ATL-SERV and book your test drive at 3 Oxford Road Kingston 5 or Bogue City Centre Montego Bay.

ATL Automotive has been serving Jamaica for over a decade and has set the benchmark for automobile services and changing the face of motoring in Jamaica forever. ATL Automotive, the exclusive dealer of Volkswagen in Jamaica.

Jamaican Automotive Co. Expands Its Luxury Line-up With Porsche

March 13, 2016 / 0 Comments / 1305 / ATL News, Automakers, Porsche

ATL Automotive have set Jamaican motorists hearts racing once again after announcing an exclusive partnership to bring iconic carmaker Porsche, one of the world’s most sought after brands, to Jamaica.

The Porsche brand enjoys a phenomenal reputation throughout the world and is considered home to some of the finest performance and luxury vehicles in the world making it a hugely impressive and exclusive addition to the ATL Automotive stable. Available to the Jamaican market from May, the announcement also marks the creation of two state-of-the-art sales and service facilities on Oxford Road, Kingston and in Bogue, Montego Bay. Construction is scheduled to begin in the coming weeks.

Adam Stewart, Chief Executive Officer for the ATL Group commented, “For 65 years, the Porsche brand has become legendary for producing some of the world’s finest cars and is a great addition to the ATL Automotive family. This high value, premium brand fits perfectly with our existing Volkswagen Group brands – Audi and Volkswagen – while representing a never-seen-before exclusivity in Jamaica. These automobiles are simply stunning and will be available for Jamaica’s most discerning motorists.”

With Porsche, form always follows function, each vehicle is designed to be a beautiful, functional and performance driven machine that can function as the perfect sports car or an everyday vehicle. Matthew Cripps, Group General Manager for ATL Automotive commented, “Porsche has proven itself as one of the world’s most progressive car brands time and time again and has expanded their scope to provide drivers with various automotive options, whilst maintaining their unique design, innovative solutions and luxury and performance standards. From May, we will be proud to offer Jamaica a diverse range of models including a sports sedan in the Panamera, a compact crossover in the Macan, a midsize SUV in the Cayenne and coupes in the legendary 911 and the Cayman – all backed by highly trained technicians and the first rate aftersales support these cars and their owners deserve.”

The news signals a successful period for both organisations. With Porsche coming off a record breaking year in 2015 having delivered over 200,000 vehicles to its customers worldwide while ATL Automotive recently shook up the market with the addition of BMW and MINI to their newly formed ATL Autobahn division which opened its doors on Monday.

Stage debut: the new Audi Q2

March 1, 2016 / 0 Comments / 1742 / ATL News, Audi, Automakers, Manufacturing, Region, Sales
  • Compact SUV has emotional, powerful design and high level of functionality
  • Infotainment and assistance systems from the full-size class
  • Engines from 85 kW (116 hp) to 140 kW (190 hp), quattro drive

Audi is revealing the new Audi Q2* at the Geneva International Motor Show. The compact SUV is an urban-type vehicle for everyday driving and recreation, uniting a progressive design with a high level of functionality. Connectivity, infotainment and assistance systems are on level of full-size class.

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