KIA IS MOST AWARDED BRAND IN 2023 CONSUMER GUIDE AUTOMOTIVE BEST BUY AND JD POWER AWARDS
- 2023 Sportage take honors in the compact crossover category
- Seltos earns third straight subcompact crossover award
- Sorento recognized in the midsize crossover category
- Kia Jamaica Completes Best Retail Sales Year in Company History, secures #2 spot
Kingston Jamaica, Tuesday, January 10, 2023 – Kia is Consumer Guide Automotive’s most awarded brand in 2023 with the Soul, Seltos, Sportage, Sorento and EV6 receiving Best Buy awards. This is the ninth consecutive year that Soul has been honored in the subcompact crossover category, and third year in a row for the Seltos in the same segment. The all-electric EV6 and 2023 Sportage were named compact crossover winners, and Sorento was recognized by the editors of Consumer Guide Automotive in the midsize crossover category.
Damien Kerr, General Manager of ATL Automotive’s Oxford Road location commented, “Kia is the brand to watch; it has been producing exceptional cars for some time now and the never-ending flow of award wins are testament to their quality. Kia is known for offering a wide variety of vehicles that are designed to meet the needs and preferences of different types of buyers. They also have a reputation for delivering great value for the money, with many of their vehicles being priced competitively and Jamaica has responded incredibly to the brand since day one.”
Since 1967, Consumer Guide Automotive’s award-winning editorial team has used a rigorous and comprehensive evaluation process to identify the vehicles worthy of serious consideration by consumers. The editors utilize objective criteria, such as price, features, performance, accommodations, fuel economy, reliability records, and resale value, to assess each vehicle.
“Kia’s growth as a transportation innovator has been exciting to watch. The breadth and depth of the brand’s product lineup includes something for almost every consumer, from value to luxury, with a healthy dose of sportiness, too. In every popular segment, Kia offers a must-drive model for shoppers to consider,” said publisher Tom Appel, who led the editors’ selection process for this year’s list.
This latest news follows another announcement which saw Kia take home the highest number of model awards – five – in the J.D. Power 2023 U.S. ALG Residual Value Awards. The segment wins by Telluride (Midsize SUVs with 3-row seating), Sportage (Compact SUVs), K5 (Midsize Cars), Soul (Micro SUVs), and Rio (Small Cars), led Kia to the best year-over-year improvement of any mass market brand in the annual evaluation.
“This year’s achievement by Kia speaks volumes about how far the brand has come,” said Eric Lyman, vice president of ALG, the division of J.D. Power recognized as the industry benchmark of automotive residual value projections. “The marketplace is acknowledging that Kia has a very strong product lineup in terms of design, quality and residual values. Kia has become a force to be reckoned with.”
It’s been an incredible year for the brand both home and abroad with the news that Kia America completed its best retail sales year in company history in 2022. Kia Jamaica experienced similar successes with its best ever year which saw the brand surge to #2 in the market.
