ATL Automotive, the country’s flagship automotive dealer, has announced plans to relocate its Honda and Kia sales and after-sales operations to Ferry, St Catherine, in 2026.
Jamaica’s Armani Reid is the newest Honda master technician for the ATL Automotive Group as of February 28, having been certified by the American Honda Motor Company Inc.
As a master technician, Reid is qualified to diagnose and repair complex issues on Honda vehicles, including engine, transmission, electrical, brake, air conditioning, and other systems.
Now in its sixth generation, the top-selling, multi-award-winning Honda CR-V sport utility vehicle somehow manages to be the best it has ever been. Let’s see how.
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GLEANER JAMAICA
The Honda Ridgeline is a midsize pickup truck that offers a unique blend of car-like ride comfort, utility, and technology.
The brand has long ditched the design concept of the first-generation Ridgeline, which had no dividing line between bed and cabin. Now, it more resembles a traditional pick- up, with a large bed with a number of features that make it more versatile such as a built-in trunk, which can also be used as a cooler. Adjacent to this is a hidden compartment that stores the spare tyre.
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GLEANER JAMAICA
The 2023 Honda HR-V is a completely redesigned small SUV that offers a lot of value and shares its platform and engine with the Civic. This time around, Honda went for a new rugged appearance as it abandoned the curves from the previous model.
Now, the HR-V is all about sharp angles and a tank-like silhouette.
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Sparks flew as the all-new 2023 Honda Civic Type R was launched on Saturday, April 22, at the Sky Deck, AC Hotel, Kingston.
“We’re elated to have this car. We’ve been waiting for it. After seeing all the reviews we’re so excited that it’s finally here now on Jamaican soil so that we can offer it to customers,” Vasil Lee, assistant general manager — ATL Honda, told the Jamaica Observer’s weekly Auto magazine.
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With gas prices soaring higher each day, automotive manufacturers have been noticing a growing demand for more multipurpose vehicles (MPVs). These are usually seven seaters that place an emphasis on carrying a lot of persons in a comfortable manner. For this reason, they have a noticeable longer wheelbase and a higher roof line.
Honda picked up on this trend and started manufacturing the BR-V in 2016, with the first generation model looking like a slightly altered CR-V. The design language was similar, with a front fascia that was almost identical.
Read more For 2023, Honda has finally moved into the space setting itself as the standard with the all-new BR-V.
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HONDA Jamaica celebrated 25 years under the ATL banner, on Saturday, June 4 at the Hope Zoo, St Andrew, with the release of two all-new first-time models — the HR-V Hybrid and the BR-V sport utility vehicles (SUVs).
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ATL goes electric! – The ATL Automotive Group, Jamaica’s leading automotive dealership, continues to champion electric vehicle (EV) awareness through the launch of the ATL Automotive It’s Electric website.
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