Kingston, March 15, 2021: Honda, the premium Japanese brand Jamaica knows and continues to love, will be debuting a refreshed model of their ever popular, sub-compact sedan, the Honda City in April. The City, which has been a local favourite ever since its introduction in 2009 is well-known for its sleek design, practical features and fuel efficiency backed by Honda’s brand reputation of reliability and dependability.
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The Comfortable Runabout Vehicle or Compact Recreational Vehicle (CR-V), depending on which country you are in, has been a hit since its inception in 1995, when Honda decided to introduce their first SUV to the market. It had only one trim level, with a high ground clearance, a roomy interior and a reliable 2-litre engine. In short order, the vehicle grew in popularity and now we are at the fifth generation.
I made no qualms about my dislike of the rear design of the fourth generation, as I felt like the design language for the front and back were different. So, naturally, I was pleasantly surprised by the design of the current model.
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The Honda Accord, which started production in 1976, has steadily grown into the hearts of drivers over the years. In the late ‘90s, before the SUV craze, this was the vehicle for upper management, as it had the space and exuded class.
Currently, in its 10th generation, starting in 2017, the Accord is still fighting the good battle in the shrinking sedan market. This iteration is a bit broader and comes with a longer wheelbase than the previous one.
Read more HONDA has rebuilt its premium sedan, the Accord, from the ground up, representing one of the biggest generational jumps in the model’s history.
This because, in the past, it only had to do battle with class rivals from other brands, now the Accord must fend off competition not only from other mid-sized sedans, but the modern buyer’s cravings for sport utility vehicles even within its own camp.
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It’s one of the common contentions, the battle between generations old and new. Often the warm glow of nostalgia outweighs the facts, one of which is that 90s performance cars were so much better than their modern peers. While there were many amazing Japanese sports cars, such as 1996 EK9 model Honda Civic Type R, the objective argument would make the fifth generation FK8 version the best ever.
ATL Auto, CR-V on top
BY BRIAN BONITTO from the Jamaican Observer
IN the fiercely competitive automotive world, being number one is everything. And the Adam Stewart-led ATL Automotive has a lot to celebrate. At the close of 2018, the auto juggernaut not only dominated the local market share, but its Honda CR-V also topped sales of the mid-size SUV class.
Tuesday, September 11, 2018, for immediate release; Following hugely successful Airbag Repair-a-thon events in Montego Bay and Mandeville, the ATL Automotive Group has announced new dates for repair events for all Honda drivers in Ocho Rios and Portmore in November 8-10 and November 14-18 respectively.
In 2013, when a handful of the world’s leading car companies issued global safety recalls related to airbag inflators supplied by leading car parts manufacturer Takata, one may be excused for missing the news report or dismissing them as irrelevant.
Yet four years later, the airbag recall has now escalated massively to involve two dozen of the world’s largest car companies and has been described as “the largest and most complex safety recall in U.S. history.” by The National Highway Traffic Safety Administration (NHTSA), an agency of the Executive Branch of the U.S. government. To date, approximately 42 million vehicles are potentially affected in the United States alone, and at least 7 million have been recalled worldwide.
Honda, the brand Jamaica knows and continues to love, sold a record-breaking 118 units in April; a first without a major sale involved. The popular CR-V and its sister model, the HR-V, were the most popular models with a combined total of 109 units. Other units sold were the Civic, City and Fit.
With achieving almost 50% over target, Sam McKenzie, Head of Business commended his team “Here at Honda, it’s a team effort that is driven by passion. From the sales team to the finance advisors to our after sales group at the service, parts and body shop – they all create magic by working closely together as one unit to ensure our customers know they are our top priority. It’s more than just a job for us; at the end of the day, when we assist our customers achieve their dream car, its sheer joy”.
Honda has maintained prominent brand presence in the automotive market as Jamaica’s leading premium Japanese brand thanks to unbeatable service, top-notch aftersales service, easy access to parts, and models maintaining the industry’s best resale value. In 2015, Honda had a 30% increase in sales compared to the previous calendar year.
“Our customers know that when they’re buying a Honda, they’re investing in reliability, safety and resellability for them and their families. It’s the brand Jamaicans have trusted for decades.” McKenzie continued.
Group General Manager, Matthew Cripps, expressed his gratitude to the Honda team for their hard work in growing the brand to where it is now. “Not only is it our team who’s exceptional, but our customers as well. It’s their trust in us and with Honda that inspires us to continue to serve them better”.
Honda’s showroom, located at 47-49 Hagley Park Road, Kingston 10 is currently undergoing renovations to upgrade the location with new state of the art facilities to ensure customers receive first class comfort during the sale and aftersales of their vehicle.
