In a rapidly evolving automotive landscape, ATL Automotive Group, which is a dominant force in Jamaica’s car market as well as master dealer for various auto brands, has recently added two more Chinese brands to its line-up.
Kia Jamaica, one of the country’s most popular automotive brands, will launch the all-new Kia Tasman in the fourth quarter of 2025.
As Kia’s first-ever pickup, the Tasman will be the latest entrant in Jamaica’s midsize pickup market, introducing a bold new option for drivers seeking versatility and innovation.
Recently debuted at the Audi Terminal on Oxford Road, the Audi A6 Sportback e-tron is the latest addition to an innovative family of all-electric volume models.
As the second model on the premium platform electric (PPE), it retains the familiar strengths of the PPE in terms of performance, range, efficiency, and charging capabilities. It is also the first model on the platform with a flat floor concept.
ATL Automotive is set to launch sister brands OMODA and JAECOO into the local automotive market with models arriving by year-end 2025 as it has officially signed an agreement appointing it as the regional master dealer for Jamaica and 12 other Caribbean markets.
ATL Automotive, the country’s flagship automotive dealer, has announced plans to relocate its Honda and Kia sales and after-sales operations to Ferry, St Catherine, in 2026.
From left: Leanna Duncan, marketing executive, ATL Automotive Group; Stephen Hector, deputy managing director, ATL Automotive Group; Jireh Fyffe, principal, New Dawn Learning Centre; Vincent Fyffe, co-founder and operator, New Dawn Learning Centre; and Kevin Williams, creative services manager, ATL Automotive Group, pose for a group photo during the June 10 visit to the institution.
ATL Automotive Group has thrown its support behind the Kingston-based New Dawn Learning Centre for the dealer’s Adopt-A-School Programme.
This year-long initiative will see the early childhood institution enjoy major infrastructural improvements and beautification efforts.
The new electric Macan, the most recent version of the Taycan, and the Cayenne are featured as part of Porsche’s selection for the Jamaica Auto Show 2025, the nation’s premier automotive exhibition.
Jamaica’s Armani Reid is the newest Honda master technician for the ATL Automotive Group as of February 28, having been certified by the American Honda Motor Company Inc.
As a master technician, Reid is qualified to diagnose and repair complex issues on Honda vehicles, including engine, transmission, electrical, brake, air conditioning, and other systems.
ATL Motorsports, the arm of the ATL Automotive Group responsible for the Porsche line of vehicles, launched its latest model, the 2025 Porsche 911 Carrera GTS, on Thursday, February 13, at Porsche Centre Kingston.
“You have this new modern design. It has the new T-Hybrid technology which is just better performance. There’s better suspension. It’s a more attractive car. Overall, I think this vehicle is poised to do great,” Kevin Jackson, brand manager, Porsche Jamaica, told the Jamaica Observer’s weekly Auto magazine.
Specially invited guests were treated to an advanced showing of the 2025 all-new, all-electric vehicles Macan and Taycan on Wednesday, January 22 at the AC Innovation Centre, AC Hotel Kingston, by ATL Motorsports, the arm of the ATL Automotive Group responsible for the Porsche brand of vehicles.
“These vehicles represent Porsche’s commitment to advancing sustainable mobility worldwide, while still providing the luxurious bespoke driving experience the brand is known for,” said Damien Kerr, general manager – Oxford Road.
