ATL News

ATL Automotive > ATL News

Audi Q5 Reaches New Heights

May 13, 2016 / 0 Comments / 276 / ATL News

Audacious Q5

JAMAICA’S leading automotive group, ATL Automotive created big waves both on and offline this week after unveiling one of the most creative marketing blitz ever. It featured an Audi Q5 driving 40 feet up the wall of Wyndham Kingston hotel, in the city’s financial district.

The awe-inspiring installation — conceptualised by Chief Executive Officer Adam Stewart with the company’s marketing team — was created to demonstrate the legendary gripping power of ‘quattro’, the all-wheel-drive system perfected by German car makers Audi, and to coincide with the arrival of 2017 Audi Q5 units, Jamaica’s number one premium mid-size SUV. “This strategy was so fitting for Audi. Not only did it show off the greater traction and dynamic ability of Audi’s unique quattro AWD feature, but stayed true to the company’s ethos of progression and creativity in design.

At ATL Automotive, we like to push the boundaries too. Anyone can take a standard billboard, and we do, but the buzz we’ve seen since on the streets and on social media since we executed this has been incredible.

The term ‘raising the bar’ never seemed so appropriate, and I congratulate my marketing team on continuing to disrupt and challenge the norm. Watch what we’ve got up our sleeves next!” said Stewart. “The Audi view is that it doesn’t matter how big the engine is: its power first has to be channelled via the wheels before reaching the road. What quattro does is send power to the wheels that need it the most at any given time. Basically asking the question, why power just two wheels when a car has four?” the CEO continued.

The six-month project saw the ATL team fibreglass an existing Audi Q5, paint and brand it before engaging expert local sign company, Signarama, to build a specially reinforced bracket on the unit itself before fixing it 40 feet up the exterior of the hotel. Over seven million models with quattro® technology have been built to date, making Audi the world’s most successful manufacturer of premium cars with permanent all-wheel drive. From compact cars to saloons to supercars, quattro is synonymous with legendary traction, sure handling and a unique and exclusive brand of driving pleasure. The quattro, permanent, all-wheel-drive system splits drive power between the front and rear wheels to optimum effect.
This enables an Audi fitted with quattro to keep making safe progress with ease in situations where two-wheel drive vehicles no longer have any forward traction, such as on slippery surfaces or loose terrain. “Special mention and thanks must go to the Kevin Hendrickson and his management team at the Wyndham Kington hotel, who immediately bought into what we were trying to achieve and supported us every step of the way,” Stewart added. The latest delivery of 2017 Audi Q5 models is expected to land in Jamaica at the end of May. Starting price $8,795,000.00.

Honda’s Record Success

May 5, 2016 / 0 Comments / 161 / ATL News, Sales

Honda, the brand Jamaica knows and continues to love, sold a record-breaking 118 units in April; a first without a major sale involved. The popular CR-V and its sister model, the HR-V, were the most popular models with a combined total of 109 units. Other units sold were the Civic, City and Fit.

With achieving almost 50% over target, Sam McKenzie, Head of Business commended his team “Here at Honda, it’s a team effort that is driven by passion. From the sales team to the finance advisors to our after sales group at the service, parts and body shop – they all create magic by working closely together as one unit to ensure our customers know they are our top priority. It’s more than just a job for us; at the end of the day, when we assist our customers achieve their dream car, its sheer joy”.

Honda has maintained prominent brand presence in the automotive market as Jamaica’s leading premium Japanese brand thanks to unbeatable service, top-notch aftersales service, easy access to parts, and models maintaining the industry’s best resale value. In 2015, Honda had a 30% increase in sales compared to the previous calendar year.
“Our customers know that when they’re buying a Honda, they’re investing in reliability, safety and resellability for them and their families. It’s the brand Jamaicans have trusted for decades.” McKenzie continued.

Group General Manager, Matthew Cripps, expressed his gratitude to the Honda team for their hard work in growing the brand to where it is now. “Not only is it our team who’s exceptional, but our customers as well. It’s their trust in us and with Honda that inspires us to continue to serve them better”.

Honda’s showroom, located at 47-49 Hagley Park Road, Kingston 10 is currently undergoing renovations to upgrade the location with new state of the art facilities to ensure customers receive first class comfort during the sale and aftersales of their vehicle.

ATL Automotive’s CitNOW Impresses VW Executives

April 28, 2016 / 0 Comments / 195 / ATL News

Highly impressed by ATL Automotive’s use of CitNOW videos and the personalised value it contributes to the customer experience, Volkswagen Commercial has confirmed plans to implement this social media platform as a best practice programme across the rest of the Caribbean region. On a recent visit to Jamaica, executives from Volkswagen Commercial Miami were introduced by ATL Automotive Limited to the personalized video presentation software. The CitNOW social tool, is used in Jamaica exclusively by ATL Automotive, and was integrated into the company’s operations as a means of engaging customers through innovative, video technology. CitNOW is used daily by ATL Automotive’s sales representatives to showcase the versatility and functionality of the company’s models to prospective customers and also by its technical team, to document vehicle diagnosis and servicing.

Brazil’s Number 1 Pick-up Comes to Jamrock!

March 23, 2016 / 0 Comments / 195 / ATL News, Products

The 2016 Volkswagen Saveiro caused a stir last weekend at the ATL Automotive Volkswagen Road Show in Portmore Pines, St. Catherine. Brazils most awarded pick up shone brightly in its Jamaica debut as an affordable model with a unique appearance while also providing an excellent driving experience.

The Volkswagen Saveiro sets the standard for security, performance, technology and carries a spacious interior with plenty of leg- and head-room. The model continues to impress with Volkswagen’s ability to combine simplicity with elegance and quickly earned numerous awards from Autoesporte magazine’s jury, and the Brazilian press.

The model was also voted “Best Pickup” by the Brazilian Association of Automotive Press, in a jury of 60 specialist journalists and “Pickup of the Year” at the Top Car TV 2014 award. Christopher  DaCosta, Head of Business, Volkswagen Jamaica states “I am excited about the possibilities for the Volkswagen Saveiro, it’s easily Jamaica’s most affordable pick up. With an introductory price of $2.595M the Saveiro boast a 1.6L engine, 5 speed manual transmission complemented by an Unbeatable 3 year/100km service warranty.”

Due to its versatility, superior design and make the 2016 Volkswagen Saveiro will meet the needs of our farmers, distribution companies and small business owners while also serving as an excellent dual use vehicle.  You can experience the Volkswagen Saveiro for yourself by calling 1-888-ATL-SERV and book your test drive at 3 Oxford Road Kingston 5 or Bogue City Centre Montego Bay.

ATL Automotive has been serving Jamaica for over a decade and has set the benchmark for automobile services and changing the face of motoring in Jamaica forever. ATL Automotive, the exclusive dealer of Volkswagen in Jamaica.

Jamaican Automotive Co. Expands Its Luxury Line-up With Porsche

March 13, 2016 / 0 Comments / 191 / ATL News, Automakers

ATL Automotive have set Jamaican motorists hearts racing once again after announcing an exclusive partnership to bring iconic carmaker Porsche, one of the world’s most sought after brands, to Jamaica.

The Porsche brand enjoys a phenomenal reputation throughout the world and is considered home to some of the finest performance and luxury vehicles in the world making it a hugely impressive and exclusive addition to the ATL Automotive stable. Available to the Jamaican market from May, the announcement also marks the creation of two state-of-the-art sales and service facilities on Oxford Road, Kingston and in Bogue, Montego Bay. Construction is scheduled to begin in the coming weeks.

Adam Stewart, Chief Executive Officer for the ATL Group commented, “For 65 years, the Porsche brand has become legendary for producing some of the world’s finest cars and is a great addition to the ATL Automotive family. This high value, premium brand fits perfectly with our existing Volkswagen Group brands – Audi and Volkswagen – while representing a never-seen-before exclusivity in Jamaica. These automobiles are simply stunning and will be available for Jamaica’s most discerning motorists.”

With Porsche, form always follows function, each vehicle is designed to be a beautiful, functional and performance driven machine that can function as the perfect sports car or an everyday vehicle. Matthew Cripps, Group General Manager for ATL Automotive commented, “Porsche has proven itself as one of the world’s most progressive car brands time and time again and has expanded their scope to provide drivers with various automotive options, whilst maintaining their unique design, innovative solutions and luxury and performance standards. From May, we will be proud to offer Jamaica a diverse range of models including a sports sedan in the Panamera, a compact crossover in the Macan, a midsize SUV in the Cayenne and coupes in the legendary 911 and the Cayman – all backed by highly trained technicians and the first rate aftersales support these cars and their owners deserve.”

The news signals a successful period for both organisations. With Porsche coming off a record breaking year in 2015 having delivered over 200,000 vehicles to its customers worldwide while ATL Automotive recently shook up the market with the addition of BMW and MINI to their newly formed ATL Autobahn division which opened its doors on Monday.

Stage debut: the new Audi Q2

March 1, 2016 / 0 Comments / 238 / ATL News, Automakers, Manufacturing, Region, Sales
  • Compact SUV has emotional, powerful design and high level of functionality
  • Infotainment and assistance systems from the full-size class
  • Engines from 85 kW (116 hp) to 140 kW (190 hp), quattro drive

Audi is revealing the new Audi Q2* at the Geneva International Motor Show. The compact SUV is an urban-type vehicle for everyday driving and recreation, uniting a progressive design with a high level of functionality. Connectivity, infotainment and assistance systems are on level of full-size class.

Read more


January 21, 2016 / 0 Comments / 2274 / ATL News, Automakers, Manufacturing, Region, Sales

Automotive company ATL Automotive are set to sign an agreement this week after being named Regional Master Dealers for BMW and MINI in Jamaica and eight countries throughout the Caribbean.

The regional appointment, a first ever for a Jamaican automotive company, followed a nine-month tender process that saw ATL Automotive overcome international bids from across Europe and the Americas.

On 3rd March 2016, ATL Automotive will take direct control of the sales and aftersales of BMW and MINI in Jamaica and will play a regional management role in an additional eight other countries: Trinidad and Tobago, the Bahamas, Cayman, Curacao, Barbados, Aruba, Saint Lucia and Suriname starting from 1st April.

Adam Stewart, Chief Executive Officer and Deputy Chairman commented, “This a tremendous moment for ATL Automotive and perfectly caps a year of long-term strategic planning that saw us make bold decisions, with our customers at the centre, on where we saw the future of the automotive industry going. This appointment has come to fruition because of our drive, peerless regional know how and good, old fashioned endeavour; great credit must go to the minds and management of the ATL Automotive team. We are delighted not just to be appointed, but to headquarter this regional operation right here in Kingston is huge and a great testament to the talent we have here in Jamaica.

Similarly to when Sandals ventured outside of Jamaica to Antigua in 1991, this is just the first step in the realization of ATL Automotive’s own regional ambitions and who better to do it with two of the world’s finest automotive brands?” Stewart continued.

BMW/MINI Jamaica is set to be operated as an entirely separate company, ATL Autobahn will be celebrated with the construction of two world-class, state-of-the-art sales and service facilities in the country’s capital Kingston, and for the first time ever, Montego Bay.

In addition to providing world class sales and service to Jamaican motorists, ATL Automotive/Autobahn will serve as a central hub to include the distribution of cars and parts, service support, regional marketing initiatives as well as the central training ground via the company’s revered ATL Academy of Excellence.

“Aside from our new role in Jamaica, we’ll be working closely with the existing dealer network, some of the best automotive dealers in the Caribbean, and supporting them with a full suite of our services. Whether it’s regional sales and aftersales support, game changing marketing initiatives or comprehensive training programmes, our mandate is to drive the BMW and MINI brands throughout the region. BMW and MINI are two of the most celebrated brands in Jamaica and existing and future drivers are at the forefront of our planning. We’ll be working hand-in-glove with the outgoing dealers, Stewart Autosales, to ensure the smoothest transition possible so that our mutual customers receive the highest level of care imaginable and practically an invisible transition for them. We thank Stewart’s Autosales for their professionalism and BMW for sharing our vision.” Stewart concluded.

Existing BMW and MINI customers will have their service inclusive packages and new car warranties continued to be fully honoured by BMW and MINI.

ATL Automotive was formed in 1997 as the authorized new car distributor for leading car giant Honda, and while serving Jamaica for over a decade has set the benchmark for automobile sales and service in the island. With the recent introduction of more world class brands to the family, ATL Automotive now encompasses several divisions exclusively distributing the world’s finest automobile brands, from state-of-the-art showrooms and service facilities in Kingston and Montego Bay, strengthening its undisputed position as the country’s foremost automotive group and changing the face of motoring in Jamaica forever.

Jamaican Songstress Denyque Stars In This Updated Remake Of The Classic ‘If Only’ Volkswagen Ad

September 7, 2015 / 0 Comments / 202 / ATL News, Automakers, New Models, Sales

When everything seems to be going wrong in her love life, Denyque contemplates getting rid of it all – exes, photos, mementos and briefly her Volkswagen keys. Set to throw the keys in the dump, she pauses and reconsiders because she really does love her VW. Still angry after being dumped by her ex, she hastily drives out only to make eye contact with a male VW driver who is cute ‘to boot’. He winks at her and she smiles flirtatiously at him – a new love connection through Volkswagen.

If only everything in life were was reliable as a Volkswagen..


August 4, 2015 / 0 Comments / 919 / ATL News, Automakers, Manufacturing, Sales

• Sharp year-on-year rise in sales revenue to EUR 108.8 billion (EUR 98.8 billion);
positive impact from exchange rates and mix effects
• Operating profit before special items rises to EUR 7.0 billion (EUR 6.2 billion)
• Equity-accounted profit of the Chinese joint ventures level year-on-year
• Net liquidity in Automotive Division increases to EUR 21.5 billion
• CEO Dr. Winterkorn: “Volkswagen very well positioned in an increasingly
difficult market environment”

The Volkswagen Group reported considerable growth in sales revenue and earnings in the first six months of the year in a very challenging environment. Sales revenue rose by 10.1 percent to EUR 108.8 billion (EUR 98.8 billion) in the first half of the year, primarily due to exchange rate effects and an improved product mix. Operating profit before special items grew by 13.0 percent to EUR 7.0 billion (EUR 6.2 billion). Restructuring measures in the trucks business led to an operating profit after special items of EUR 6.8 billion (EUR 6.2 billion). The operating return on sales remained stable at 6.3 percent (6.3 percent). The Group’s operating profit and sales revenue exclude the activities of the Chinese joint ventures, which are accounted for in the financial result using the equity method. At EUR 2.7 billion (EUR 2.6 billion), the share of operating profit attributable to the Chinese joint ventures was level year-on-year in the first half of 2015.

“Our results for the first half of the year show that Volkswagen remains very well positioned in an increasingly difficult market environment and has a compelling product range”, said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, in Wolfsburg on Wednesday. “We are keeping a very close watch on global macroeconomic trends, especially where there are uncertainties such as in the Chinese, Brazilian and Russian markets.”

The Volkswagen Group’s profit before tax remained almost level at EUR 7.7 billion (EUR 7.8 billion) despite the negative effects from fair value measurement in the financial result. Profit after tax remained unchanged as against the prior-year period, at EUR 5.7 billion (EUR 5.7 billion).

“The difficult market environment and fierce competition, as well as interest rate and exchange rate volatility and fluctuations in raw materials prices all pose challenges. We are systematically implementing our efficiency program and are continuing to roll out the modular toolkits. We expect considerable positive effects in both instances”, said CFO Hans Dieter Pötsch.


July 24, 2015 / 0 Comments / 1157 / ATL News

Samuel McKenzie (left), ATL Automotive’s head of business at Honda, welcomes new senior sales consultant to the Honda team, Kevin Jackson. Jackson, a former consultant at Toyota, has years of experience in the automotive industry and is Jamaica’s top SUV salesman.ATL-Motors-9


Contact Us