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Brazil’s Number 1 Pick-up Comes to Jamrock!

March 23, 2016 / 0 Comments / 142 / ATL News, Products

The 2016 Volkswagen Saveiro caused a stir last weekend at the ATL Automotive Volkswagen Road Show in Portmore Pines, St. Catherine. Brazils most awarded pick up shone brightly in its Jamaica debut as an affordable model with a unique appearance while also providing an excellent driving experience.

The Volkswagen Saveiro sets the standard for security, performance, technology and carries a spacious interior with plenty of leg- and head-room. The model continues to impress with Volkswagen’s ability to combine simplicity with elegance and quickly earned numerous awards from Autoesporte magazine’s jury, and the Brazilian press.

The model was also voted “Best Pickup” by the Brazilian Association of Automotive Press, in a jury of 60 specialist journalists and “Pickup of the Year” at the Top Car TV 2014 award. Christopher  DaCosta, Head of Business, Volkswagen Jamaica states “I am excited about the possibilities for the Volkswagen Saveiro, it’s easily Jamaica’s most affordable pick up. With an introductory price of $2.595M the Saveiro boast a 1.6L engine, 5 speed manual transmission complemented by an Unbeatable 3 year/100km service warranty.”

Due to its versatility, superior design and make the 2016 Volkswagen Saveiro will meet the needs of our farmers, distribution companies and small business owners while also serving as an excellent dual use vehicle.  You can experience the Volkswagen Saveiro for yourself by calling 1-888-ATL-SERV and book your test drive at 3 Oxford Road Kingston 5 or Bogue City Centre Montego Bay.

ATL Automotive has been serving Jamaica for over a decade and has set the benchmark for automobile services and changing the face of motoring in Jamaica forever. ATL Automotive, the exclusive dealer of Volkswagen in Jamaica.

Jamaican Automotive Co. Expands Its Luxury Line-up With Porsche

March 13, 2016 / 0 Comments / 143 / ATL News, Automakers

ATL Automotive have set Jamaican motorists hearts racing once again after announcing an exclusive partnership to bring iconic carmaker Porsche, one of the world’s most sought after brands, to Jamaica.

The Porsche brand enjoys a phenomenal reputation throughout the world and is considered home to some of the finest performance and luxury vehicles in the world making it a hugely impressive and exclusive addition to the ATL Automotive stable. Available to the Jamaican market from May, the announcement also marks the creation of two state-of-the-art sales and service facilities on Oxford Road, Kingston and in Bogue, Montego Bay. Construction is scheduled to begin in the coming weeks.

Adam Stewart, Chief Executive Officer for the ATL Group commented, “For 65 years, the Porsche brand has become legendary for producing some of the world’s finest cars and is a great addition to the ATL Automotive family. This high value, premium brand fits perfectly with our existing Volkswagen Group brands – Audi and Volkswagen – while representing a never-seen-before exclusivity in Jamaica. These automobiles are simply stunning and will be available for Jamaica’s most discerning motorists.”

With Porsche, form always follows function, each vehicle is designed to be a beautiful, functional and performance driven machine that can function as the perfect sports car or an everyday vehicle. Matthew Cripps, Group General Manager for ATL Automotive commented, “Porsche has proven itself as one of the world’s most progressive car brands time and time again and has expanded their scope to provide drivers with various automotive options, whilst maintaining their unique design, innovative solutions and luxury and performance standards. From May, we will be proud to offer Jamaica a diverse range of models including a sports sedan in the Panamera, a compact crossover in the Macan, a midsize SUV in the Cayenne and coupes in the legendary 911 and the Cayman – all backed by highly trained technicians and the first rate aftersales support these cars and their owners deserve.”

The news signals a successful period for both organisations. With Porsche coming off a record breaking year in 2015 having delivered over 200,000 vehicles to its customers worldwide while ATL Automotive recently shook up the market with the addition of BMW and MINI to their newly formed ATL Autobahn division which opened its doors on Monday.

Stage debut: the new Audi Q2

March 1, 2016 / 0 Comments / 176 / ATL News, Automakers, Manufacturing, Region, Sales
  • Compact SUV has emotional, powerful design and high level of functionality
  • Infotainment and assistance systems from the full-size class
  • Engines from 85 kW (116 hp) to 140 kW (190 hp), quattro drive

Audi is revealing the new Audi Q2* at the Geneva International Motor Show. The compact SUV is an urban-type vehicle for everyday driving and recreation, uniting a progressive design with a high level of functionality. Connectivity, infotainment and assistance systems are on level of full-size class.

Read more

ATL AUTOMOTIVE TO BE NAMED JAMAICA AND CARIBBEAN’S REGIONAL MASTER DEALER FOR BMW & MINI

January 21, 2016 / 0 Comments / 1963 / ATL News, Automakers, Manufacturing, Region, Sales

Automotive company ATL Automotive are set to sign an agreement this week after being named Regional Master Dealers for BMW and MINI in Jamaica and eight countries throughout the Caribbean.

The regional appointment, a first ever for a Jamaican automotive company, followed a nine-month tender process that saw ATL Automotive overcome international bids from across Europe and the Americas.

On 3rd March 2016, ATL Automotive will take direct control of the sales and aftersales of BMW and MINI in Jamaica and will play a regional management role in an additional eight other countries: Trinidad and Tobago, the Bahamas, Cayman, Curacao, Barbados, Aruba, Saint Lucia and Suriname starting from 1st April.

Adam Stewart, Chief Executive Officer and Deputy Chairman commented, “This a tremendous moment for ATL Automotive and perfectly caps a year of long-term strategic planning that saw us make bold decisions, with our customers at the centre, on where we saw the future of the automotive industry going. This appointment has come to fruition because of our drive, peerless regional know how and good, old fashioned endeavour; great credit must go to the minds and management of the ATL Automotive team. We are delighted not just to be appointed, but to headquarter this regional operation right here in Kingston is huge and a great testament to the talent we have here in Jamaica.

Similarly to when Sandals ventured outside of Jamaica to Antigua in 1991, this is just the first step in the realization of ATL Automotive’s own regional ambitions and who better to do it with two of the world’s finest automotive brands?” Stewart continued.

BMW/MINI Jamaica is set to be operated as an entirely separate company, ATL Autobahn will be celebrated with the construction of two world-class, state-of-the-art sales and service facilities in the country’s capital Kingston, and for the first time ever, Montego Bay.

In addition to providing world class sales and service to Jamaican motorists, ATL Automotive/Autobahn will serve as a central hub to include the distribution of cars and parts, service support, regional marketing initiatives as well as the central training ground via the company’s revered ATL Academy of Excellence.

“Aside from our new role in Jamaica, we’ll be working closely with the existing dealer network, some of the best automotive dealers in the Caribbean, and supporting them with a full suite of our services. Whether it’s regional sales and aftersales support, game changing marketing initiatives or comprehensive training programmes, our mandate is to drive the BMW and MINI brands throughout the region. BMW and MINI are two of the most celebrated brands in Jamaica and existing and future drivers are at the forefront of our planning. We’ll be working hand-in-glove with the outgoing dealers, Stewart Autosales, to ensure the smoothest transition possible so that our mutual customers receive the highest level of care imaginable and practically an invisible transition for them. We thank Stewart’s Autosales for their professionalism and BMW for sharing our vision.” Stewart concluded.

Existing BMW and MINI customers will have their service inclusive packages and new car warranties continued to be fully honoured by BMW and MINI.

ATL Automotive was formed in 1997 as the authorized new car distributor for leading car giant Honda, and while serving Jamaica for over a decade has set the benchmark for automobile sales and service in the island. With the recent introduction of more world class brands to the family, ATL Automotive now encompasses several divisions exclusively distributing the world’s finest automobile brands, from state-of-the-art showrooms and service facilities in Kingston and Montego Bay, strengthening its undisputed position as the country’s foremost automotive group and changing the face of motoring in Jamaica forever.

Jamaican Songstress Denyque Stars In This Updated Remake Of The Classic ‘If Only’ Volkswagen Ad

September 7, 2015 / 0 Comments / 155 / ATL News, Automakers, New Models, Sales

When everything seems to be going wrong in her love life, Denyque contemplates getting rid of it all – exes, photos, mementos and briefly her Volkswagen keys. Set to throw the keys in the dump, she pauses and reconsiders because she really does love her VW. Still angry after being dumped by her ex, she hastily drives out only to make eye contact with a male VW driver who is cute ‘to boot’. He winks at her and she smiles flirtatiously at him – a new love connection through Volkswagen.

https://www.youtube.com/watch?v=IMgFPhmUIyM

If only everything in life were was reliable as a Volkswagen..

VOLKSWAGEN GROUP RECORDS SUCCESSFUL PERFORMANCE IN THE FIRST HALF OF 2015

August 4, 2015 / 0 Comments / 171 / ATL News, Automakers, Manufacturing, Sales

• Sharp year-on-year rise in sales revenue to EUR 108.8 billion (EUR 98.8 billion);
positive impact from exchange rates and mix effects
• Operating profit before special items rises to EUR 7.0 billion (EUR 6.2 billion)
• Equity-accounted profit of the Chinese joint ventures level year-on-year
• Net liquidity in Automotive Division increases to EUR 21.5 billion
• CEO Dr. Winterkorn: “Volkswagen very well positioned in an increasingly
difficult market environment”

The Volkswagen Group reported considerable growth in sales revenue and earnings in the first six months of the year in a very challenging environment. Sales revenue rose by 10.1 percent to EUR 108.8 billion (EUR 98.8 billion) in the first half of the year, primarily due to exchange rate effects and an improved product mix. Operating profit before special items grew by 13.0 percent to EUR 7.0 billion (EUR 6.2 billion). Restructuring measures in the trucks business led to an operating profit after special items of EUR 6.8 billion (EUR 6.2 billion). The operating return on sales remained stable at 6.3 percent (6.3 percent). The Group’s operating profit and sales revenue exclude the activities of the Chinese joint ventures, which are accounted for in the financial result using the equity method. At EUR 2.7 billion (EUR 2.6 billion), the share of operating profit attributable to the Chinese joint ventures was level year-on-year in the first half of 2015.

“Our results for the first half of the year show that Volkswagen remains very well positioned in an increasingly difficult market environment and has a compelling product range”, said Prof. Dr. Martin Winterkorn, Chairman of the Board of Management of Volkswagen Aktiengesellschaft, in Wolfsburg on Wednesday. “We are keeping a very close watch on global macroeconomic trends, especially where there are uncertainties such as in the Chinese, Brazilian and Russian markets.”

The Volkswagen Group’s profit before tax remained almost level at EUR 7.7 billion (EUR 7.8 billion) despite the negative effects from fair value measurement in the financial result. Profit after tax remained unchanged as against the prior-year period, at EUR 5.7 billion (EUR 5.7 billion).

“The difficult market environment and fierce competition, as well as interest rate and exchange rate volatility and fluctuations in raw materials prices all pose challenges. We are systematically implementing our efficiency program and are continuing to roll out the modular toolkits. We expect considerable positive effects in both instances”, said CFO Hans Dieter Pötsch.

WELCOME TO THE TEAM!

July 24, 2015 / 0 Comments / 1017 / ATL News

Samuel McKenzie (left), ATL Automotive’s head of business at Honda, welcomes new senior sales consultant to the Honda team, Kevin Jackson. Jackson, a former consultant at Toyota, has years of experience in the automotive industry and is Jamaica’s top SUV salesman.ATL-Motors-9

ATL BIDS FAREWELL TO JAGUAR LAND ROVER

July 17, 2015 / 0 Comments / 1246 / ATL News

ATL Automotive has announced that it is set to end its four-year relationship with British car brand Jaguar Land Rover and will no longer stock their brand from 1st September 2015.

 

ATL Automotive created a huge splash in the Jamaican motoring industry after it acquired the Jaguar and Land Rover brands in 2011, registering a dramatic increase in sales, expanding its nationwide presence with the launch of a state-of-the-art showroom in Montego Bay and offering peerless after-sales and technical service to its customers.

 

Adam Stewart, Chief Executive Officer at ATL Automotive commented, “Working with Jaguar and Land Rover (JLR) has been an enjoyable and exciting journey but ultimately this is a strategic decision to enable us to focus on our future, and where we believe the future of the automotive industry in Jamaica is going. We are excited about the new opportunities that lie ahead.”

 

“Over the past four years, ATL Automotive has been dedicated to successfully growing Jaguar and Land Rover’s market share, increasing sales year on year and providing ‘Unbeatable’ customer service before, during and after sales.  We have watched as JLR has rapidly evolved under our stewardship and we are proud to say we have been a hugely successful Jamaican ambassador.”

 

In addition to the company’s sterling sales efforts, ATL Automotive’s JLR tenure was packed with groundbreaking marketing initiatives including the renovation of Bob Marley’s iconic Land Rover, the conversion of Barbican Roundabout in Kingston into an awe-inspiring off-road driving adventure and most recently the extravagant launch of the Jaguar XF at Palisadoes Raceway to name but a few.

 

Brent Murphy, Chief Operating Officer at Interamericana Trading Corporation added the following, “We wish to take this opportunity to thank ATL for their dedication and support in building the Jaguar Land Rover Brand in Jamaica.”

 

From 1st September all customer sale and service inquiries should be addresses to the following contacts:

 

Telephone:                                                         1 876 968-0930

Sales:                                                                    sales@jlrjamaica.com

Parts, Service and General:                         customercare@jlrjamaica.com

ATL AUTOMOTIVE GOES GREEN!

June 23, 2015 / 0 Comments / 219 / ATL News, Automakers, Environment, Products

One tree planted for every car sold. This is the promise of the Drive Green campaign, a partnership between ATL Automotive Limited and the Jamaica Conservation and Development Trust (JCDT).

ATL Automotive and the Jamaica Conservation and Development Trust (JCDT) has committed to 20150321_1003planting a tree for each car it sells and help to reduce the effects of Carbon Dioxide and other greenhouse gasses emitted by motor vehicles.

While ATL Automotive has offered low-emission vehicles, continuously educating consumers on fuel efficiency and providing excellent motor vehicle care and servicing increasing performance and in turn lowering emissions for some time, the ‘Drive Green’ campaign takes the company’s commitment one step further.

The JCDT, a non-government organisation established  to  promote environmental conservation and sustainable development, has  identified a 1.2 acre plot of land in the Holywell Forest located over 900 metres (3,000 feet) above sea-level in the cool Blue and John Crow Mountains National Park where the trees will be planted.

ATL Automotive customers have the option to visit the site and plant the tree themselves or the JCDT will facilitate planting. Interested consumers will also have the option of purchasing additional trees at a cost of just JMD$133 each.

Motor vehicles typically emit varying amounts of greenhouse gages including nitrogen oxide, carbon monoxide and most commonly, carbon dioxide (CO2) which is believed to contribute to global warming. Planting trees remains one of the cheapest, most effective means of drawing excess carbon dioxide from the atmosphere and through this partnership, ATL Automotive and the JCDT are offering individuals the opportunity to reduce their carbon footprint by offsetting carbon dioxide produced from their day to day activities.

Bruce Duquesnay, Operations Manager from ATL Automotive said the company was excited about the initiative and its potential benefit to the environment.  “At ATL Automotive, we have always encouraged responsible motor vehicle use and maintenance as well as fuel saving tips. This initiative gives the company, as well as our customers, the opportunity to reduce our carbon footprint and actively contribute to the protection and preservation of our beautiful country. We’re happy to partner with the JCDT and we look forward to making a difference.”

Trees have played a critical role in maintaining safe levels of oxygen and CO2 in the atmosphere for millions of years as they remove and store CO2 from the atmosphere as they grow and through the process of photosynthesis.

At present, 4-5 million hectares of forest are cleared every year in Latin America and the Caribbean, resulting in as much as 47% of global carbon emissions from deforestation. Significant reduction in forest cover results in reduced humidity and a generally hotter climate, lower rainfall, less productive or dry wells, reduced flow and the drying up of rivers, as well as the erosion of top soil.

 

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