Kingston, February 26, 2018. Almost six months after it first announced plans to assume control of the Korean super brand, Kia, the ATL Automotive Group is finally counting down the hours before opening the doors to its new-look operation on Monday March 5th 2018.
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In 2013, when a handful of the world’s leading car companies issued global safety recalls related to airbag inflators supplied by leading car parts manufacturer Takata, one may be excused for missing the news report or dismissing them as irrelevant.
Yet four years later, the airbag recall has now escalated massively to involve two dozen of the world’s largest car companies and has been described as “the largest and most complex safety recall in U.S. history.” by The National Highway Traffic Safety Administration (NHTSA), an agency of the Executive Branch of the U.S. government. To date, approximately 42 million vehicles are potentially affected in the United States alone, and at least 7 million have been recalled worldwide.
On March 10-12, the first of its kind automotive lifestyle event will be hosted at the ATL Automotive Oxford Road facilities featuring car brands Honda, Volkswagen, Audi, Porsche, BMW, MINI and ATL Approved Pre-Owned.
Centred primarily on the consumer, this complimentary entry event will have something for everyone spanning seminars, performances, a kids’ zone/crèche and much, much more.
With pulses already racing following news announcing that legendary automotive brand Porsche would be arriving this year, ATL Automotive has revealed that work is set to begin to create a stunning city centre showroom in the heart of the capital’s financial district.
Operating under a specially-created division, ATL Motorsports, Porsche Jamaica will open with a state-of-the-art city centre showroom on Knutsford Boulevard in New Kingston; the first of its kind in the Caribbean. Slated to open in February, the facility is set to become one of the brand’s flagship Caribbean dealerships and is now taking pre-orders on the first official Porsche units to arrive in Jamaica.
Following the recent announcement that ATL Automotive will operate as the sole franchisee for the Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car brands in Jamaica, the company has proudly announced the appointment of Mark Pike to the position of General Manager and Head of Business for the newly-formed company.
Jamaica’s leading automotive company, ATL Automotive, has launched an innovative, new aftersales initiative designed to make it safer, easier and more affordable for its customers to service their vehicles after their existing service and warranty packages come to an end.
Launching on 16th September, ATL Automotive’s “3Plus” programme enables ATL customers currently driving cars three years old and over to sign up and receive a huge 20% discount off parts, labour and accessories safe in the knowledge in doing so they’re protecting their investments by having it serviced by highly trained, manufacturer-approved specialists.
America’s largest car rental company, Enterprise Holdings, on Monday announced a franchise deal with ATL Automotive under which the Jamaican firm will supply rental vehicles from three of Enterprise’s brands on the Caribbean island.
