Kia ranked #1 brand in industry in J.D. Power U.S. Initial Quality Study

Kia ranked #1 brand in industry in J.D. Power U.S. Initial Quality Study

The Kia brand has been ranked number one in the industry by J.D. Power in the 2020 U.S. Initial Quality Study (IQS). For the 6th consecutive year, Kia is the number one mass-market automotive brand and is considered to be having “An exceptional run,” according to Dave Sargent, Vice President, Automotive Quality, J.D. Power.

Kia’s continued success in IQS this year was led by the brand having two models including the Forte (locally referred to as the Cerato) among the top 10 vehicles in the industry. Kia also had segment-best performances from the aforementioned Forte in the category of Compact Car, Sedona (locally referred to as Carnival) in the category of Minivan, Sorento in the category of Upper Midsize SUV and Soul in the category of Small SUV.

“Returning to number one in the industry and the top of J.D. Power’s U.S. Initial Quality Study among all mass-market brands for the sixth consecutive year is an enormous honor and a reminder to keep striving to be the best we can be,” said Sean Yoon, president & CEO, Kia Motors North America & Kia Motors America. “With 4 segment winners – and 4 additional models ranking among the top three in their respective segments – Kia’s ‘Give It Everything’ brand philosophy continues to bear fruit in the extremely competitive automotive market.”

The most recent annual report analyzed responses from a total of 87,282 respondents with regards to 189 vehicle series across 26 segments. Vehicles were evaluated on driving experience, engine and transmission performance and a broad range of quality issues reported by vehicle owners.

The full line of award-winning Kia vehicles offers world-class quality and customer satisfaction through a large network of dealers across the world. Kia’s slogan “The Power to Surprise,” symbolizes the company’s worldwide commitment to exceed customer expectations through sustained automotive innovation. Whether it is a compact, crossover or electric model, each Kia vehicle offers a superior combination of precision engineering, exceptional performance, innovative features and advanced safety systems. Kia has sold millions of vehicle worldwide, including popular models like the Soul, Forte (Cerarto), Sportage, Sorento, Stinger and has recently added the Seltos to its lineup.

The Kia brand has been performing very well locally and continues to grow from strength to strength. Since the acquisition of Kia Motors by ATL Tiger Motors, a division of the ATL Automotive Group in March 2018, the brand has gained noticeable attention from customers with models like the Sportage, Seltos, Rio and Sorento being among the top sellers. Kia’s Senior Sales Manager Kevin Jackson expressed that he is genuinely impressed with the growth of the Kia brand in Jamaica. “We’ve been in operation for just over 2 years and the brand has experienced amazing growth, I have no doubt that we will continue on that path. The Kia lineup has some of the best and most affordable cars in the market and we guarantee you will always be pleased with your purchase. Kia cars are safe, reliable and give you the best value for your money so it’s no surprise that the brand has maintained its number one spot. Bigger things are coming from Kia to the Jamaican market for the rest of 2020 and beyond”.

To learn more about the models and trims we offer, customers can contact us at 888-ATL-AUTO, kiasales@atlautomotive.com or by visiting our showrooms in Kingston or Montego Bay. Follow Kia Jamaica on social media for more updates using Instagram and Facebook as well as ATL Automotive on all platforms.