The Kia Sorento has always been knocking on the door of the upscale, luxury, sport utility vehicle (SUV) segment. For 2021, it kicks that door wide open and cements itself as a viable contender above its Asian rivals and German contemporaries.
This begins with fresh sheet metal that screams opulence at every angle. There’s only so much that can be done with an SUV’s boxy practical shape, but Kia makes the Sorento stand out with bold creases and sharp muscular lines. The brand’s tiger nose grille gets a futuristic update flacked by dramatic LED headlights. In the rear the vertical lighting hints at Kia’s cat-like design philosophy. Opt for the higher trims and larger 20-inch wheels are available for even more stunning looks.
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Kia unveils new logo and global brand slogan to ignite its bold transformation for the future
Kia has revealed its new corporate logo and global brand slogan that signify the automaker’s bold transformation and all-new brand purpose. The introduction of the new logo represents Kia’s ambitions to establish a leadership position in the future mobility industry by revamping nearly all facets of its business.
The logo is a symbol of Kia’s new brand purpose and the values it promises to offer customers through future products and services, and the experiences these enable. Kia seals its brand promise by developing the new logo to resemble a handwritten signature. The rhythmical, unbroken line of the logo conveys Kia’s commitment to bringing moments of inspiration, while its symmetry demonstrates confidence. The rising gestures of the logo embody Kia’s rising ambitions for the brand, and, more importantly, what it offers customers.
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The Kia brand has been ranked number one in the industry by J.D. Power in the 2020 U.S. Initial Quality Study (IQS). For the 6th consecutive year, Kia is the number one mass-market automotive brand and is considered to be having “An exceptional run,” according to Dave Sargent, Vice President, Automotive Quality, J.D. Power.
Kia’s continued success in IQS this year was led by the brand having two models including the Forte (locally referred to as the Cerato) among the top 10 vehicles in the industry. Kia also had segment-best performances from the aforementioned Forte in the category of Compact Car, Sedona (locally referred to as Carnival) in the category of Minivan, Sorento in the category of Upper Midsize SUV and Soul in the category of Small SUV.
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If you’re looking for a commercial vehicle that is both comfortable and strong, then look no further than the Kia K2700. The K2700 or K-Truck as it’s often called is a truck that’s here to make your work easier than ever before. This model combines the comfort of a passenger car with the toughness of a commercial vehicle making it so much better than the competition.
Here at ATL Automotive, we know that when it comes to your vehicle, you will always want the best. We’ve given that to our customers when it comes to domestic and passenger cars and and we’re here to give the same kind of quality to you with the commercial K-Truck.
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The auto industry has been creating vehicles that surprise us more and more as the years go by. In the time of increased concern for climate change and Mother Nature, Kia Motors prides itself on providing fuel efficient and environmentally friendly models to the market.
Kia Motors is the highest ranked mass market brand in J.D. Power’s Initial Quality Study for the fourth consecutive year.
Kia owners reported fewer issues within the first 90 days of ownership than all other non-luxury car and truck brands in the U.S. After ranking highest in the entire industry in 2016 and 2017, Kia’s reported problem levels remain unchanged from 2017 to capture the top mass market automaker spot.
