The subcompact SUVs are all the craze these days, because of their ride height and storage capacity, plus, they are usually built on a car’s chassis. This greatly improves the ride comfort and manoeuvrability, while it gives them the ability to tackle challenging road conditions. This concept has been a trend from the mid ’90s, with Toyota RAV4 and Honda CR-V being some of the frontrunners.
It seemed as though luxury automakers were the last to catch on to the trend, as most waited until the late 2000s to manufacture these body types. In 2011, Audi entered the market with their luxury crossover, the Q3, with a dynamic 1.4L engine that promised to add power while saving gas.
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Form versus function, looks versus ability. These are all elements that are constantly at odds with one another. However, the 2020 Audi Q3 and its Sportback version are the automotive equivalent of having your cake and eating it too.
For those versed in Audi lore, the Sportback moniker gets applied to models having a sleeker profile, usually a sloped roofline or hatchback. So, for the folks looking for a small, luxury sport utility vehicle (SUV), there’s the standard Q3 recently refreshed for its second generation. For those wanting a more coupé-like slant to their SUV styling, there’s the Q3 Sportback. The Sportback gets a lower roofline towards the rear, digging into the design language created by the brand’s other coupé SUV, the larger Q8. Both are good looking SUVs, so ultimately it’s just a matter of buyer perspective.
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Ever since brands like BMW experimented with the X6 at the dawn of the 21st century, luxury automakers are making a vehicle for every niche market. Audi, a brand that has thrived on the rally circuit, with its Quattro engine, is also making a name for itself in a slightly new area. Being one of the first high-end brands to enter the luxury subcompact market, the Q3 is now in its second generation, with a bigger body and better proportions than the previous model.
Audi steadfastly sticks to its tried and true design language, starting with its octagonal grille, borrowed from the Q8, and two trapezoidal intakes. From a front view, it’s impossible to mistake it for any other brand, and this time, it’s on the aggressive side. There is also a strong character line which runs below the bonnet, and through to the trunk.
A new advertising slogan was introduced in 1971 that would define the Four-Ringed Germans destiny in life. ‘Vorsprung durch Technik’, coined to celebrate the launch of a new flagship model – The Audi 80. at its launch in 1972, the ’80’ displayed new technologies such as OHC ( Cam) engines and self-stabilizing steering. By the time production of the first generation ended production, more than a million cars had been built. The brand had changes in 1974 which appointed Ferdinand Piech, initially as the Head of Technical Development. This period witnessed Audi raising its brand positioning with the creation of the 5 Cylinder engine (1976), mainstream turbocharging (1979), and the Quattro four wheel drive system.
What is an Audi Q3 Sportback and what does it mean? Its meaning is infinite as the all-new 2020 Audi Q3 Sportback is the latest compact SUV added to the Q range, and the second with the dynamic coupé shape. The new model combines the strong presence and versatile everyday convenience of an SUV with the sporty elegance and agile handling of a coupé. This makes it the first compact crossover of the Audi brand with the customer favourite coupe styling.
It was another successful milestone for Audi at their Oxford Road showroom in Kingston with the launch of the 2019 Q3 subcompact sport utility vehicle last Friday, as all their order books sold out.
“We could not have imagined what we got tonight. In its best year we sold three to four Q3s a month. When the new Q3 was coming we ordered 20, thinking we’d have three or four months stock, and then what happened is that all 20 were sold out. We ordered another 10, those 10 are sold out. And we ordered another 10 and that’s the 10 we’re taking deposits for tonight. I’m not sure there are any left, as of this point we might be taking orders for cars that haven’t yet been built,” Damien Kerr, head of business Audi Jamaica, told the Jamaica Observer’s weekly Auto magazine.
As to why the 2019 Audi Q3 became a hot property, Kerr was clear.
JULY saw the worldwide release of the second generation Audi Q3, and the highly anticipated compact luxury SUV will soon be available local on shores, courtesy of ATL Automotive.
“2019 has been an exciting year for Audi. In January, we welcomed the arrival of the Q8, featuring state-of-the-art technology, and now with this second-generation Q3, which also features much of the same technology. The Q3 has and always will be a core unit of the Q-Range, as it allows persons to experience Audi in all its glory — Vorsprung Durch Technik — and technology at an affordable price starting at only $6,995,000,” said Stephen Hector, sales and marketing director ATL Automotive Group, told the Jamaica Observer’s weekly Auto magazine.
