THE word Porsche (pronunciation: por-sho ) is synonymous with high-performance, exclusivity, and luxury. Therefore, the jet-setting confines of Sandals Aerodrome in Tinson Pen, Kingston, served as the perfect location for the launch of the 2019 Cayenne and the 2019 Macan.
“These cars are built as the ultimate standard. They’re performance SUVs (sports utility vehicles) and today we have almost a 100 Porsches on the roads in Jamaica,” Adam Stewart, deputy chairman of the Sandals/ATL Group of Companies, told the Jamaica Observer’s weekly Auto magazine. The Jamaica Observer is part of the ATL Group.
“Porsche is really the top of the food chain … Porsche operates under a philosophy of evolution, not revolution,” he continued.
THE thought of not being able to access the right parts and reliable service may prove a deterrent for many prospective car owners.
But Adam Stewart, deputy chairman of Sandals Resorts International and ATL Group of Companies, used last Saturday’s launch of the 2019 Porsche Cayenne and 2019 Porsche Macan to tell prospective and current owners that they had nothing to worry about in this regard.
ATL Automotive have set Jamaican motorists hearts racing once again after announcing an exclusive partnership to bring iconic carmaker Porsche, one of the world’s most sought after brands, to Jamaica.
The Porsche brand enjoys a phenomenal reputation throughout the world and is considered home to some of the finest performance and luxury vehicles in the world making it a hugely impressive and exclusive addition to the ATL Automotive stable. Available to the Jamaican market from May, the announcement also marks the creation of two state-of-the-art sales and service facilities on Oxford Road, Kingston and in Bogue, Montego Bay. Construction is scheduled to begin in the coming weeks.
Adam Stewart, Chief Executive Officer for the ATL Group commented, “For 65 years, the Porsche brand has become legendary for producing some of the world’s finest cars and is a great addition to the ATL Automotive family. This high value, premium brand fits perfectly with our existing Volkswagen Group brands – Audi and Volkswagen – while representing a never-seen-before exclusivity in Jamaica. These automobiles are simply stunning and will be available for Jamaica’s most discerning motorists.”
With Porsche, form always follows function, each vehicle is designed to be a beautiful, functional and performance driven machine that can function as the perfect sports car or an everyday vehicle. Matthew Cripps, Group General Manager for ATL Automotive commented, “Porsche has proven itself as one of the world’s most progressive car brands time and time again and has expanded their scope to provide drivers with various automotive options, whilst maintaining their unique design, innovative solutions and luxury and performance standards. From May, we will be proud to offer Jamaica a diverse range of models including a sports sedan in the Panamera, a compact crossover in the Macan, a midsize SUV in the Cayenne and coupes in the legendary 911 and the Cayman – all backed by highly trained technicians and the first rate aftersales support these cars and their owners deserve.”
The news signals a successful period for both organisations. With Porsche coming off a record breaking year in 2015 having delivered over 200,000 vehicles to its customers worldwide while ATL Automotive recently shook up the market with the addition of BMW and MINI to their newly formed ATL Autobahn division which opened its doors on Monday.
