ATL Automotive has announced that it is set to end its four-year relationship with British car brand Jaguar Land Rover and will no longer stock their brand from 1st September 2015.
ATL Automotive created a huge splash in the Jamaican motoring industry after it acquired the Jaguar and Land Rover brands in 2011, registering a dramatic increase in sales, expanding its nationwide presence with the launch of a state-of-the-art showroom in Montego Bay and offering peerless after-sales and technical service to its customers.
Adam Stewart, Chief Executive Officer at ATL Automotive commented, “Working with Jaguar and Land Rover (JLR) has been an enjoyable and exciting journey but ultimately this is a strategic decision to enable us to focus on our future, and where we believe the future of the automotive industry in Jamaica is going. We are excited about the new opportunities that lie ahead.”
“Over the past four years, ATL Automotive has been dedicated to successfully growing Jaguar and Land Rover’s market share, increasing sales year on year and providing ‘Unbeatable’ customer service before, during and after sales. We have watched as JLR has rapidly evolved under our stewardship and we are proud to say we have been a hugely successful Jamaican ambassador.”
In addition to the company’s sterling sales efforts, ATL Automotive’s JLR tenure was packed with groundbreaking marketing initiatives including the renovation of Bob Marley’s iconic Land Rover, the conversion of Barbican Roundabout in Kingston into an awe-inspiring off-road driving adventure and most recently the extravagant launch of the Jaguar XF at Palisadoes Raceway to name but a few.
Brent Murphy, Chief Operating Officer at Interamericana Trading Corporation added the following, “We wish to take this opportunity to thank ATL for their dedication and support in building the Jaguar Land Rover Brand in Jamaica.”
From 1st September all customer sale and service inquiries should be addresses to the following contacts:
Telephone: 1 876 968-0930
Parts, Service and General: firstname.lastname@example.org