Jamaica’s leading automotive company ATL Automotive, in partnership with First Global Bank, makes owning the car of your dreams an exciting reality with the launch of an exclusive summer auto finance promotion.
The all new summer promotion, set to be the most attractive in the market, offers customers the chance to drive away in a brand new car with up to 100% financing and no payments until 2017, with the best rate of 8.35%, up to 8.5 years payment terms and fixed, low commitments fees. Visit or call ATL or FGB for details on terms and conditions.
Chief Executive Officer of ATL Automotive and ATL Autobahn Adam Stewart commented, “Everyone deserves the opportunity to experience that incredible new car feeling; the smell, the touch, the first drive out; the whole buying experience. This is a game changing promotion that makes those dreams more realistic than ever.” It’s fair to say that we’ve seen plenty of financial promotions over the years in all shapes and sizes but none, we believe, comes close to this in terms of its attractiveness and sustainability.”
Motorists have the choice of over 35 different models across all of the ATL Automotive and ATL Autobahn portfolio including leading brands Honda, Volkswagen, Audi, BMW and MINI each of which come with added peace of mind in the shape of ATL’s sales and service Gold Standard. “At ATL Automotive, we have an unmatched range of vehicles to suit any desire, need or budget. This summer promotion, coupled with our inclusive service packages, warranty and roadside assistance, means they just got more affordable than ever.” added Matt Cripps, Group General Manager for ATL Automotive.
“First Global Bank and ATL Automotive have been long-time partners; but this summer deal is the best yet! Customers can drive off in the car of their choice this summer with no payments until 2017! The interest rate is perhaps the most competitive in the market and the terms are excellent. The sales team at First Global is really excited and we’re committed to a speedy process so customers won’t have to wait long to get into the car of their dreams!” remarked,
Bernadette Barrow, First Global’s Senior Vice President, Personal & Business Banking.
To celebrate the promotion, teams from ATL Automotive and First Global are hitting the streets for a summer-long roadshow campaign held at select First Global locations island-wide. The roadshow will provide people with the opportunity to not only test drive their favourite cars but discuss their financial arrangements with First Global’s expert team. The promotion runs until 30th September 2016.
ATL Autobahn, exclusive distributors of the world’s leading Luxury car brands, BMW and MINI provided a riveting presentation on the company’s best customer service practices, at the annual BMW Importers conference held in Lima, Peru this past Wednesday. The executive team, led by Chief Executive Officer at ATL Automotive and Sandals Resort International, Adam Stewart represented the Caribbean region at event, which hosted 100 of the top BMW importers in Latin America.
“We were proud and humbled to be invited to represent Jamaica amongst such esteemed company and perhaps share some of our successes. Jamaica is renowned throughout the world for not just the warmth of its people but also the high level of customer service available in our country.” Stewart commented.
Stewart maintains the weight of digital marketing platforms in the new age customer experience, but asserts that it commands much more than just being present stating “speed and resolution matter – that should be standard, but it’s the personal touch and accuracy of information that turns an average experience into an exceptional one” Stewart affirmed. Stewart also highlighted that “while much of our interaction with our customers has transitioned to online communication, the need to provide better human service and that is truly, wholeheartedly what we set out to achieve and we do it through firstly recruiting the right people, incorporating the latest systems and then training, training and more training!”
Co-presenter Dr. Philip Brown, Group Director, Training Standards at Sandals Resorts International who enlightened the audience with a presentation that covered Sandals Resorts and the much-lauded Sandals Corporate University also offered insight to some of the secrets behind the Group’s leading customer service practices. Brown attributed much of the difference in the ATL/SRI approach to the sheer passion for meeting the changing needs of its customers. “Our customers are no longer confined to a single means to connect with us and our brands. While we realise how important it is to evolve with them by being more present online and implementing more innovative ways to enhance their digital customer experience, the human touch and the will and ability to do what you’ve got to do to satisfy will never be replaced however the world changes.” said Dr. Brown. ATL Automotive and ATL Autobahn’s integration of the video presentation software, CitNOW serves as a testament to this commitment. CitNOW videos are used in Jamaica exclusively by ATL Automotive and ATL Autobahn as a best practice tool that offers a more tailored customer experience through personalised sales and service video messages that cater to the unique needs of each customer.
ATL Autobahn opened its showroom doors earlier this year as the first Jamaican automotive company to earn the exclusive BMW dealership for 8 other territories within the Caribbean region. The accomplishment also provides ATL Autobahn with a unique opportunity to share its best practices with its regional counterparts and further enhance the auto industry by developing distinctive customer experiences through state of the art facilities and gaming changing training initiatives.
