Honda Brand

ATL Automotive > Honda Brand

The power of dreams

Everyone is born with the ability to think, create, and dream. At Honda, we believe the “Power of Dreams” is realized when we work together to make them real. The joy of creating quality products that have a positive impact is key to the Honda way of business—and why we do what we do for you.

We are dream builders

Honda believes in The Power of Dreams. But believing isn’t enough. As Soichiro Honda said: “Action without philosophy is a lethal weapon; philosophy without action is worthless.” See how we are bringing this idea to life.

Honda is always working to create new value for our customers through vehicles that express our commitment to safety, environmental sustainability, fun-to-drive spirit and overall value. The result is a lineup of quality products that enable people everywhere to fulfill their life’s potential.

We can’t wait to see you on the road.

Always making history

Formed in 1997 as the sole distributor for leading Japanese premier brand Honda, ATL Automotive immediately set the benchmark for automobile sales and service in Jamaica. 20 years later, ATL Automotive has strengthened its undisputed position as the country’s foremost automotive group and has changed the face of motoring in Jamaica forever.

Today the Honda Jamaica brand encompasses a wide range of vehicles from the ever economical Fit, the #1 compact SUV in Jamaica – the CR-V, it’s sister the HR-V, to the left hand range of the Ridgeline, Odyssey and Pilot to the aggressive sports car built for the track but made for the road, the Civic Type R, to name a few.


Honda does more than create sustainable products and processes, our dedication to reducing our environmental footprint inspires how we work in every way. We’re on a mission to ensure Blue Skies for Our Children, protecting the Earth for future generations.

We’ve transformed how we operate at every level. From design and manufacturing to transportation and sales, we’re reducing our environmental impact in all areas of operation. And we’re voluntarily working to further reduce our CO2 emissions by 50% by the year 2050 compared to a year 2000 baseline.

Safe and Sound

We’re focused on the safety of all road users. That’s why we’ve developed safety technology that not only helps protect occupants but takes into consideration pedestrians as well.

Our associates developed advanced collision mitigation systems to help reduce the likelihood of collisions. And, in the event of impact, they created Advanced Compatibility Engineering™ (ACE™) body structures in all our vehicles to help absorb the impact of frontal collisions to reduce the likelihood or severity of injury.

Images courtesy of the Jamaica Tourist Board*

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