Our Divisions

ATL Automotive > Our Divisions

Divisions of ATL Automotive Group

We know that our reputation is only as strong as the brands we sell. That’s why for the past 18 years we’ve chosen to stand shoulder-to-shoulder with the world’s very best. Only at ATL Automotive will you find leading manufacturers such as Honda, Volkswagen, Audi, Porsche, BMW, MINI, and Kia; brands that provide quality, innovation, durability and all at a price point you can afford.

It’s a relationship of mutual trust. What’s more, we’re happy to put our money where our mouth is, which is why we service the products we sell, providing our customers with the peace of mind they deserve.

Exclusively offering Jamaica’s favourite car brand, Honda Jamaica has been guaranteeing customer satisfaction since 1997. With two convenient locations in Kingston and Montego Bay featuring a comprehensive service and collision repair facility, on-site bond store and peerless technical and customer training programme, motorists can rest assured that with the purchase of a Honda vehicle, reliability and dependability are on their side.

Volkswagen offers a range of award-winning vehicles suitable for any want or need such as passenger cars, SUVs and commercial vehicles. From the cross-over pick-up the Saveiro to the speedy Golf GTI to the family sized 7-seater Touareg to the rugged Amarok, each Volkswagen model is supported by German engineering and technology.

Renowned for its award-winning combination of head turning aesthetics and unrelenting performance, Audi has become the world’s fastest growing premium car brand leaving competitors in its track. And since being a part of the ATL Automotive umbrella since 2010, Audi has risen to being one of the top three contenders in the luxury vehicle segment in Jamaica.

Founded in 2016, ATL Autobahn is the division of the ATL Automotive Group responsible for the distribution, sales and service of luxury brands BMW and MINI in Jamaica. Headquartered in Kingston, the Autobahn name is derivative of the limitless approach employed by BMW and MINI manufacturers and mirrors the local dealership’s aim to provide its clients with boundless opportunities.

As an extension of ATL’s automotive arm, ATL Autobahn is equally focused on offering exceptional customer service and aftersales care. With a carefully selected team that comprises some of the most outstanding talent in the automotive industry, BMW and MINI owners experience the first class treatment they deserve.

ATL Autobahn is also the regional master dealer for eight other Caribbean territories including, Aruba, The Bahamas, Barbados, Curacao, the Cayman Islands, St. Lucia, Suriname and Trinidad & Tobago.

Experience the exhilaration that surrounds Porsche as you explore the fascinating world of this automotive legend. A Porsche vehicle is a product of engineering perfection, created for pure driving pleasure and unparalleled performance. To accentuate your unique experience, we’re ready to offer assistance in every aspect, from purchase through to ownership, with our Porsche Centre Kingston.

The ATL Automotive Group has added another world leading brand to its portfolio following the announcement that it will assume the exclusive distributorship of South Korean global superbrand Kia to Jamaica. From March 1st 2018, the ATL Automotive Group will assume direct control of the sales and aftersales of Kia, operating world class facilities in Kingston, at 1C-3 Oxford Road, and Montego Bay, at Block C, Fairview Plaza.

In 2016 ATL Automotive Car Rental, a sub-branch of the ATL Automotive Group, was formed to operate as the local franchisee for the largest rental car group – Enterprise Holdings.; the first in the world for a company to represent the tri-brand under one umbrella: Enterprise Rent-A-Car, National Car Rental and Alamo Rent-A-Car. Operating out of 4 convenient locations in Kingston and Montego Bay, ATL Automotive Car Rental boasts the newest fleet of vehicles in Jamaica.

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